DowntownOrlando.com Redesign, Sneak Preview
Today, the Downtown Orlando Information Center hosted a "sneak preview" of the soon-to-launch redesign of www.DowntownOrlando.com. Purple, Rock, Scissors had the honor of showcasing the project to a standing room only crowd, consisting of Downtown's key stakeholders.
"We presented the ideology behind the redesign, the application of our process, and most importantly, a proof of concept that illustrates the specific benefits that Downtown businesses can expect from the website," says Aaron Harvey, COO.
The team also unveiled a mobile version of the website, which features a more focused, consolidated UI, strategically designed for use "on-the-go."
Bobby Jones, founder and CEO, states, "Our goal is to maximize the accessibility of the website to capitalize on trends in emerging media, as well as ensuring compliance with ADA guidelines."
The site is scheduled to launch this summer.
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