HIAS, the Hebrew Immigrant Aid Society, is an advocacy group for persecuted and oppressed persons worldwide and has been around since the 1880s. The organization needed to develop a digital strategy to increase awareness of outreach initiatives, attract a younger generation, and increase revenue through online giving. After meeting with executives and an education on the many branches of HIAS, Purple, Rock, Scissors formed online subdomains — such as Global, MyStory, and Advocacy — for each significant facet of the non-profit’s work. An interactive map shows the different regions where HIAS is conducting campaigns aided heavily by user donations; we customized the donation system so users could sync online and offline giving and track donations, and created room for future growth of a Young Leaders subdomain.