We worked with Hospice of the Comforter, a local palliative care provider, to tailor the site’s appearance, language, and tools to the organization’s core demographic, women ages 40-65. Accessibility features were a key focus as we brought the site to compliance with the Americans With Disabilities Act. The nonprofit organization’s work in the community was emphasized with features such as tribute pages, photos, event calendar, and The Comfort Line e-newsletter.