Archive for October, 2009

ZendCon 2009

Posted on: October 28th, 2009 by Rob Zienert

My fearless leader (Matthew Weier O'Phinney) readying himself for a framework shootout.

My fearless leader (Matthew Weier O’Phinney) readying himself for a framework shootout.

Last week, I had the privilege of being sent by Purple, Rock, Scissors to ZendCon 2009 in San Jose, CA. Just now, I’m getting to writing about it. Between work chaos, frustrating flight cancellations and the flu being generously given to me during the trip–I’ve simply been wiped out.

The Trip

[Creative writing license, start... now:] This was my first trip to San Jose, it was also my first trip to get punched in the eye socket by a flight attendant. To be fair, it wasn’t a malicious punch, but more a harmless elbow drop to pleasantly awake me from my deep slumber for in-flight beverages. Fortunately, they had apple juice, so there were no problems. On the trip back, my flight was cancelled and I got the flu, however on the bright side I did get to see Chet from MTV’s Real World raging at US Airways Customer Service–this was very awesome.

The Conference

For my first PHP-centric conference, I found this to be a very pleasant experience. While there were some definite weak talks, there were some real amazing ones; Matthew Weier O’Phinney, Rob Allen, Ilia Alshanetsky and Jim Plush were undoubtably the stars in my eyes (of the sessions I attended). However, without the Unconference talks, I’m unsure if my reaction to the conference as a whole would be as stellar. I’d like to extend my personal thanks for those who decided to get in front of people to talk for the Uncon’s; they were fantastic. My main beef were the official sessions I got stuck in which ended up being sales pitches for such-and-such company’s product, but fortunately I was able to dodge many of them.

The final session, the Framework Shootout, had some very interesting content. It was a lineup between Zend Framework, Symfony, CakePHP, Agavi and CodeIgniter, who were all armed with nerf guns [Ha-ha, get it?! Shootout!]. Generally it was nothing new, I didn’t leave feeling any different about the frameworks, except that I dislike CakePHP even more.

What was most alarming to me was the discussion of PHP 5.3–all frameworks are moving towards supporting 5.3 except Symfony. Fabien seemed extremely opposed to the community move to the latest minor release of PHP: very disappointing. I can’t speak much into this topic because I’m still fairly baffled by the comments he made, but just curious where the logic is coming from. We’ll see if he was just grumpy or serious down the road. At the end of the day: Zend Framework, you’re still my love.

The People

It wasn’t long after my arrival that I was able to find people from #zftalk. To be perfectly honest, I was a little taken back by the lack of stereotyped nerds that I was expecting to see. You know the ones you see in the movies, but not like Swordfish because Hugh Jackman is in that and has some virus programmed of cool, spinning cubes. But like I was saying, there wasn’t any shortage of interesting people to meet or topics to talk about, especially thanks to the #zendcon channel on IRC that people were a part of during the sessions. I was a particular fan of the guys at GitHub, primarily because I got great responses from them about some API issues I’m having with ZFExchange [the new name for ZFComponents].

The End

At the end of the day, I was very pleased with the conference. I wish I could’ve been at more places at once to see more talks but that’s not possible. Or is it…? A group of us were able to use Google Wave to collaborate on taking notes from mulitple sessions so we didn’t miss anything. Since not everyone can get access to these (because they don’t have Google Wave invites), I’ll be putting copies of them on my personal wiki later for people to read.

Thanks to Zend (Eli White) for putting together a great conference, I look forward to hopefully seeing everyone a year from now. And of course, thanks to PRPL for giving me the opportunity to go.

PRPL Hosts Orlando’s Downtown Interactive Series

Posted on: October 21st, 2009 by Aaron Martin

DDBTrends03

FOR IMMEDIATE RELEASE

Leading Digital Agency Launches Interactive Marketing Series in Downtown Orlando

From Facebook, to online donations to SEO, Orlando’s leading digital agency will serve up best practices in Web design, social media and performance-based marketing strategies during a series of luncheons in Downtown Orlando.

Presented by Orlando and New York digital agency Purple, Rock, Scissors (aka PRPL), these free, catered events will show Orlando businesses how to take their brands to the next level by optimizing Web site design, conversion strategy, and traffic acquisition efforts—November 2, November 3, and November 4 from noon to 1:00 p.m. at Orlando Performing Arts Center, located at 455 S. Orange Avenue, Suite 410, Orlando FL, 32801.

PRPL is hosting the series in partnership with Orlando’s Downtown Development Board (DDB). PRPL recently revamped Downtown Orlando’s website to serve as a social media platform—allowing users to not only find out what’s happening, but to share events, reviews, and more. The new site also provides important economic data, designed to encourage new investments in the area.

“PRPL has given us an efficient and effective way to reach our audience. They ‘get’ the Web,” praised Thomas Chatmon, Executive Director for DDB.

At each event, in addition to opening a door into the world of interactive marketing, the team from PRPL will spend about 30 minutes auditing the website of a local company—offering recommendations to increase both the quality and reach of that organization’s online presence. Businesses that would like their websites to be considered for the audits can submit a request to hello@purplerockscissors.com by October 28.

PRPL’s interactive marketing series will cover a different topic each day:


How to Make Your Website Convert

November 2, From Noon to 1 p.m, Catered Lunch, Free Event

During this initial offering in the series, PRPL will explore best practices in conversion strategy, funnel strategy, user-interface design and content development.


How to Develop a Measurable, Online Marketing Mix

November 3, From Noon to 1 p.m, Catered Lunch, Free Event

Next, PRPL reveals how to develop a performance-based marketing mix—including SEO, search engine marketing (SEM), e-commerce, affiliate marketing, newsletter programs and contextual, semantic, behavioral, and retargeting advertising.


How to Leverage Social Media

November 4, From Noon to 1 p.m, Catered Lunch, Free Event

To wrap up the series, PRPL will unpack the latest trends and best practices in social media to help you grow the conversation about your brand.


Bobby Jones, founder and president of PRPL, hopes the series will help companies better navigate the shifting trends in the digital realm. He concludes, “Smart organizations are no longer looking at their websites as separate entities. The Web is increasingly becoming the central part of their marketing strategies.” To register for PRPL’s interactive marketing series, visit PRPL’s Facebook.

Reviewing: Zend Framework 1.8 Web Application Development

Posted on: October 14th, 2009 by Rob Zienert

I was contacted yesterday by Packt Publishing to review the book, Zend Framework 1.8 Web Application Development by Keith Pope.

The contents of the book look real appetizing, so I’m pretty anxious to sit on my new couch and get to soaking it in–the book, I mean, not the couch. Until then however, we can all be satisfied by checking out his blog, of which I am now subscribed to, or teasing ourselves with the free online chapter he was so generous to provide to us.

Downtown Orlando Launches Interactive Site

Posted on: October 1st, 2009 by Aaron Martin
  1. Visit the Redesigned DowntownOrlando.com!
  2. Use your iPhone, Blackberry, Android or other mobile device to view the fully mobile version at m.DowntownOrlando.com
  3. Learn more about the project by reading the press release below!

ORLANDO (Sept. 29, 2009) – Orlando’s Downtown Development Board(DDB) will unveil on Thursday a new, interactive Web site at www.DowntownOrlando.com, giving residents, visitors and businesses an array of online tools for discovering and showcasing Downtown’s diverse offerings.

Curious about a new restaurant you just heard about? Click on the map for information and location. Need to find the nearest place to park? Click again. Want to catch a movie or performance after dinner? Just click. Google-based maps pinpoint locations and proximity to other downtown attractions and amenities. And the site isn’t just about listings. Each Downtown retail business and event will have a profile so site users can get even more information.

“Creating a user-friendly Web site is critical to supporting existing Downtown businesses, encouraging new development and attracting more people eager to live, work and play in what I consider not just Orlando’s, but Central Florida’s Downtown,” said Orlando Mayor Buddy Dyer.

The redesigned Web site, created by Orlando-based Web developer Purple, Rock, Scissors, also will serve as a social platform, allowing users to not only find out what’s happening Downtown and how to get there, but to share their comments, announce new events and even cast their votes on various subjects.

“Orlando has a dynamic Downtown, with a new multiplex movie theater, new places to shop and great nightspots and restaurants. Our new Web site enhances and simplifies visitors’ experience while giving businesses and organizations an efficient and effective way to reach their audiences,” said Thomas Chatmon, Executive Director of the Downtown Development Board (DDB).

In addition to information about restaurants, arts and entertainment venues, the site provides detailed listings and more on just about everything Downtown – from hotels and retailers to places of worship, schools, parks, bike trails and parking facilities. Users can stay up to date on new developments, such as construction of the new Amway Center; unique events, such as the upcoming Orlando Film Festival at the new Plaza Cinema Café; and other important Downtown news, such as Florida A&M University’s law school winning full accreditation by the American Bar Association. The new site also provides important economic data used to encourage new investments in Downtown.

A key innovation of the site is in allowing users to post comments and reviews – how much they like a restaurant, their favorite spot at Lake Eola Park, tricks to getting the best parking space or the quickest route to Amway Arena. Also, by tracking site usage patterns, integrating with social media campaigns and providing the community a real voice, the new site functions as the foundation of Downtown Orlando’s digital strategy.

“What’s more,” says Bobby Jones CEO of Purple, Rock, Scissors, “we’ve increased the accessibility of the website by offering a fully mobile version, increasing search engine findability, and ensuring compliance with web standards and basic ADA guidelines.”

About the Downtown Development Board

The mission of the Orlando Downtown Development Board (DDB) is to strengthen the role of Downtown Orlando as the economic, governmental and cultural center of Central Florida. The DDB is responsible for the planning, implementation and administration of the City’s core area redevelopment and development program.

For more information, visit www.downtownorlando.com.

To schedule an interview please contact:

Jill Fulford

(407) 834-7777 or jfulford@cbrpr.com

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