Archive for November, 2009

Traditional meets Digital with MBI

Posted on: November 18th, 2009 by Purple Rock Scissors

MBililwelcome

Welcome to MBI Direct Mail! We’re excited to have you on board.

MBI Direct Mail, a national leader in direct mail services, and deep-rooted traditionalists in direct media advertising, is expanding its online efforts as part of an overall rebranding initiative.

Purple, Rock, Scissors will be bringing some conversion strategy guns to the table, offering new opportunities for customers to connect with MBI. Building on top of existing traffic acquisition efforts, Purple, Rock, Scissors will also help blaze the “return and reach” path of MBI’s new and ongoing digital expedition.

Since 1989 MBI has been a National leader in Direct Mail creation and production. With focus on speed and dependability, MBI has built a strong foundation for their business. Purple, Rock, Scissors plans to blend this solid foundation with some digital renovation that will spear MBI into the spotlight.

Digital Trends Recap

Posted on: November 17th, 2009 by Mike 1 Comment

Thanks to all who came out to support and learn from our first of many Digital Trends and Best Practices seminar series, hosted by Purple, Rock, Scissors and the Downtown Development Board. The seminars were a smash success, so much so that we even had to relocate to a larger venue to capacitate topics discussed on day 2 and day 3.

Thanks to DPAC for supporting our last-minute move into their large auditorium!

In attendance we saw some great familiar faces, a few existing clients, as well as some great new friends.

For those of you who missed out, feel free to download our keynote presentations for each individual presentation.

Also a special thanks to Ember, Urban Flats, and Virgin Olive Market for catering each of these days. Food was great, company was great, and we look forward to putting on the next series!

Using Magento as a CMS

Posted on: November 13th, 2009 by Zach

Magento

Making a page in Magento packed full of your lovely SEO keyword driven content is easy, really easy. But what happens when you want to get that content somewhere that isn’t one of those pages? That’s when everything falls apart…

Let’s get this straight from the get go- Magento is not a content management system and at this point it’s not really trying to be one… well, maybe just a little. It’s got pages, templates and static blocks which can be embedded within each other. Confused? I’d suggest taking a look at the Design Terminologies page. With these 3 main tools and some imagination you can do quite a bit in terms of ensuring that content on a site is editable via the cms.

Unfortunately other than a brief front-end overview, Magento’s developer documentation is non-existent. Luckily there’s a pretty good community of developers willing to share what they’ve learned. Throughout my adventures with Magento I’ve kept a running list of different ways you can grab content from somewhere else, here’s some of the most commonly used ones.

Embed a Static Block Within a Page

So you’ve got a static block of content that you want to put inside of a page, cool. Just drop this snippet in the page’s content textarea and the static block with and id of "foo-block" will magically appear.

  {{block type="cms/block" block_id="foo-block"}}

Get a Static Block’s Content From Within a Template File

This does the same thing as above except instead of being used in a page, it’s used in a template file.

 $this->getLayout()->createBlock('cms/block')->setBlockId('foo-block')->toHtml();

Inserting a Template file Inside of a Page’s Content

You’ll notice the curly braces, that means it’s a CMS tag like our first example. Just two things have changed, The type of block is different and in the template attribute you specify the path relative to your templates folder.

 {{block type="core/template" template="path-to-template.phtml"}} 

Templates in Templates

You’re in a template file and you want to include another template file in it, chances are you should probably be using Magento’s block layout system for this rather than manually including it the template. Regardless of best practices, here’s how it’s done.

 $this->getLayout()->createBlock('Mage_Adminhtml_Block_Template', 'block-name')->setData('template', 'path-to-your-file.phtml')->toHtml();

Here is a great resource that dives deeper into various CMS syntax tags Magento CMS syntax – part1

HIAS Wins Davey Award

Posted on: November 13th, 2009 by Purple Rock Scissors

Our friends HIAS were recently honored with a Davey Award for the design of their new website. The Davey Awards honor the creative excellence of smaller agencies and companies worldwide.

From their release:

(New York, NY) – HIAS, the international migration agency of the American Jewish community and the oldest refugee agency in the United States, has won an award for excellence in design for its recently launched Web site:www.hias.org. Announced by the International Academy of the Visual Arts, the 2009 Davey Awards singled out HIAS’ Web site as among the finest creative work from the best small firms, agencies and companies worldwide.

Read the full article at HIAS.org. Congratulations HIAS!

Modern Warfare 2

Posted on: November 11th, 2009 by Rob Zienert

Yesterday, to the the glee of gamers worldwide (except for PC gamers), Modern Warfare 2 was released. I don’t have a lot to say about this [ed: blatant lie] but I thought I’d write a quick blog about it prior to my excitement of the game dwindling into just another thing.

Zach and I anticipating the game

Zach and I anticipating the game

First, this was the first time I used Amazon to purchase a game. I really appreciate the release-date delivery they have going on. I got home and voila! My game was sitting in front of my door (night vision goggles included, I was one of those people who couldn’t resist another, likely ineffective gadget).

Now, I know what you’re thinking: You’re thinking that because I bought the $150 version of the game that I will give nothing but praises, proclaiming rainbows shoot out of the game’s dirtiest areas, but I do have my gripes.

The Good

Where to begin really? I guess the first thing you notice is that the graphics are a lot better. Texture maps, the environment modeling, particle effects and general world interaction are all fantastic. Player models are far more refined and detailed beyond previous Call of Duty iterations.

MW2 took a great cue from World of Warcraft on the Achievements region. Everything is unlockable and then those unlocks have unlocks 10 miles deep. Oh… and there’s 22 pages of titles you can unlock for yourself (equating to quite a few hundred). I think it’ll help remove the sense of cookie-cutter class mixes that Modern Warfare had. Bonus!

The gameplay is fanatical. I won’t get into the great things of multiplayer like all of the cool stuff you can do because well… I don’t want to ruin it and because I don’t want to take forever writing this. However, being a Counter-Strike fan, I’ve always been a fan of firefights and a slight arcade-ish feel. Perhaps not in the sense of actual gameplay, but in the delivery of information. The point system in MW2 encourages and rewards you for kill combos, long distance shots, killing multiple people from a grenade, etc. Then they bombard you with flashy messages for hours if you did something really cool or terribly bad.

Outside of multiplayer, which is obviously where you start despite the game telling you not to, Co-Op is ridiculous. It rivals or maybe even surpasses the fun experienced in multiplayer and they get pretty difficult to boot: ah, satisfaction! The single-player, for what little I did dabble, was pretty awesome but the intro cinematics were lame. I was hoping for something interesting to happen but nothing came of it.

The Bad

Right from the good into the bad, they have an arcade-ish feel that flashes stuff in front of your screen in a sometimes dramatically obnoxious fashion. There is a constant flow of extraneous information on the screen. I could deal with less, but it usually doesn’t bother me.

The game interface is weak. I like the simplicity and I’m equally grateful they spent more time developing the actual game than the out-of-game experience, but it is pretty bland. The start screen feels like what I imagine Playskool video game wireframe concepts would look like. For a little visual, this is slightly reminescent of the start screen without the cute panda bear and bright colors:

MW2 UI: Stolen from Playskool

MW2 UI: Stolen from Playskool

Moving right along, the time in between games is absurd. Maybe they initially made it long and will patch is once people are acclimated to all the cool new features. But unfortunately, it’s borderline long enough to have me fall out of the immersion and wonder what I’m doing with my life sitting in front of  a TV playing video games: Not well played, Infinity Ward.

In single player and co-op (doesn’t appear to be a problem in multiplayer), shrubberies are impenetrable fortresses for your foes to sit behind. Even using a 50 caliber sniper rifle cannot break through the bullet-proof leaves and twigs. Unfathomably frustrating considering how I can blow the hell out of everything else. Outside of that, however, I found it difficult finding any annoying bugs: kudos QA!

The Conclusion

Get it.

Are you at work and the boss won’t let you leave? Send a few memos of how you’re unsatisfied with the level of excitement in the company and quit–then go buy the game.

At school and your oppressive teachers won’t let you leave the classroom to go to the bathroom? Flip over the desk, do some kinda battle roar and jump out the window, quickly proceeding to your local GameStop.

PC gamer and crying for days about the terrible things Infinity Ward did to you [which I agree is super weak]? Suck it up like I did, buy an Xbox 360 and play with us where the roads are paved in gold, the sun is always shining and uhh… come to terms with controls inferior to keyboard / mouse like I did.

All too dramatic solutions for you? I don’t want boring people playing the game but you can still stand in line to buy the game after you’re done doing whatever uninteresting thing you are doing.

Oh, and… add me on 360. My gamertag is "Pievendor".

Orlando Shootings, Social Media, & Social Devices

Posted on: November 6th, 2009 by Mike

I’m officially coining a term: Social Device.

In practicing for our Digital Trends and Best Practices earlier this week, our CMO Alex Lirtsman accidentally spewed out a freudian slip, trying to say "mobile device" in his dry run for the Social Media presentation. I had to stop him in his tracks when he accidentally called it a "Social Device." He couldn’t have been anywhere more accurate with his twist of tongue.

With the very recent (ongoing as I author this post) shooting incident in Orlando, FL, I know for a fact that we live in a day and age where we are all connected as one hive mind. From an earlier Wall St. Journal article I read today regarding texting and cell phones, courteously tweeted by our CEO Bobby Jones, gen Y and generation i are obviously living on the horizon of a new day and age.

Lets start with a recap of my day:

11:45 PM – Bobby and I begin walking to lunch. On our way, ambulances, police cruisers, and fire trucks blaze past us in a frenzy of blue and red flashing lights. We wonder to ourselves exactly what the hell that was about.

11:50 PM – The sky opens wide and sounds of helicopters pour out. All we can do is hear the churning hum as we sit down outside to order lunch. Bobby gets a tweet that there was rumor of a shooting downtown. In the midst of the Fort Hood shooting yesterday, the timing is ridiculous. We casually discuss the safety of our city (or lackthereof) and how things could be worse compared to car bombings over in the middle east.

12:19 PM – My girlfriend calls me, frantic, explaining that right outside of our apartment are piles and piles of police vehicles and ambulances. All traffic is blocked off and she is essentially on lockdown. We then find via Twitter that the shootings were allegedly at the Sheraton, right across the street from our home. My girlfriend begins sending me photos and videos from her iPhone, right from our windows and balcony. Once I receive these, I begin tweeting them out to the world via twitpic.

12:30 – 12:45 PM – We casually hear people around us in the restaurant begin receiving phone calls from their family and friends about the shooting. The waitress finally catches wind and casually mentions it as well. Bobby and I hear word of the description of the shooter, and begin eyeballing everyone walking down the street in blue shirts and blue jeans. We hear a bang from someone emptying a nearby truck, or a car backfiring. We nearly piss our pants. We find out that the shooting occurred at an office building right next to the Sheraton.

1:00 PM – We head back to the office and begin noticing a Twitter frenzy. From the eye witness photos I’ve uploaded, now @CFNews13 is thanking me, posting pics on their site, and various news outlets begin retweeting me and following me, including the  The Today Show. CNN begins reporting on the story. I’ve included #CNN in my tweets, and my ego would like to think I’m partially responsible for helping leak this.

Every tweet meticulously includes #orlando, #orlandoshootings, #cnn, and @cfnews13. "Orlando" becomes the biggest trending topic on Twitter.

1:35 PM – First phone call comes from my father. He saw my apartment building on live television. He wants to know if we’re okay. I explain to him the situation and assure him we’re good. Throughout the next hour, I keep tweeting and retweeting out more live updates, photos, and video. People retweet these as well. This is about an hour after the first hint of news breaks the scene.

2:00 – 2:30 PM – My mother calls me back on my Social Device, letting me know she got my message, and asks that I keep her updated as well. She didn’t even know of the story until I left her a voice mail.  News posts leak the suspect ID, car make and model, and eventually say they find the abandoned car.

2:30′ish PM – Police apprehend the suspect, based on cell phone tracking technology. They triangulate his location to the nearest cell tower, within a half mile radius of his location, and overlay this with the location of his mother’s house. He was hiding there. Whether he wanted to turn himself in or not, his Social Device has given away his whereabouts.

3:00 PM – I watch live broadcast on CNN.com. They casually complain that they did not even get wind of this situation until about 30 – 45 minutes after it happens.

The events, facts, and visuals of a national attempted massacre that occured less than 1/4th mile from me – and less than 250 ft. from my home and love of my life – spread virally, in real time, all due to mobile technology. This is not only mobile technology, it is social technology.

From this point forward, if anyone ever tells you social media is a joke or a trend, feel free to completely write them off as ignorant. As we’ve mentioned in our presentation this past Wednesday on Social Media, Social Devices are not going anywhere any time soon, and our culture and society will continually be shaped by their benefits and capabilities.

Information is real time. We are all connected, and unless you’re grizzly adams going into the wild, no one can hide any longer. Oh yeah…remember that talk about Gen Y and Gen i? Well, guess who wasn’t on top of everything… the babyboomer generation (sorry Mom, Dad, and CNN). Our society is growing and connecting at a ridiculously rapid pace, and those who are on Social Devices are the ones on top. Also, my girlfriend has a scheduled eyewitness interview with CNN tomorrow. She may be broadcast around 1:00 PM or so. Stay tuned with CNN to check it out.

Our company & staff’s best wishes and deepest concerns go out to those involved in the Orlando and Fort Hood tragedies. We wish and pray for the recovery of those injured, and our hearts go out to those who have lost loved ones.

Are we critical? Are they lazy?

Posted on: November 6th, 2009 by Rob Zienert

It’s not uncommon for us to pass around web designer / studio web sites at PRPL. Someone tweets out a blog post, sends in a job application, we see something on a CSS gallery–however these sites reach our computers the result can typically end the same way: we start playing [for a lack of a better on-the-spot name] the 10-second game.

What’s the 10-second game? Someone finds a continuity error on the page and we challenge each other to find the design flaw, programming error or UI anti-pattern in 10 seconds or less upon page load. What happens if we find it? We laugh, high-five, and the process usually will snowball into tearing apart a website. What happens if we don’t find it? We train ourselves to look for these things in the future.

This competition doesn’t always go forward, however, there are sites out there that blow us away. Inevitably for me personally, they get bookmarked and become a role model; a standard rule for how a project should be considered "done". It simply blows my mind that companies, designers and even programmers can write off aesthetic problems as acceptable or, perhaps worse, not even notice them.

Sure, this is partially a rant of, "Don’t call yourself a designer if you don’t take pride in your work," but also an introspection of myself. Are we too critical of our peers, or are they simply lazy or uncaring? Perhaps it’s a difference in company culture, or a rushed job that reflects poorly across the entire brand? There are excuses miles deep for any small issue, but it’s like sand in my eyes–I just can’t see past the problems and it discredits my entire experience.

The take away? I’m not going to explicitly name one, just voicing my thoughts.