Archive for January, 2011

IBM predicts five imminent innovations

Posted on: January 5th, 2011 by Erin Butler

The future as we stereotypically imagine it is rapidly approaching. From papyrus to iPads, telephones to Facebook, what could possibly be next? As a digital strategist, I wish I could say I have the answers, but IBM beat me to it, of course.

The following are IBM’s recently released “Next Five in Five,” a list of life-changing innovations predicted to make a debut within the next few years. Looks pretty promising, although it is sans flying cars.

  • Interactive holograms and real time 3-D interface from digital devices
  • Batteries recharged by air, static electricity or kinetic energy, lasting 10 times longer than they do now.
  • Invaluable info collected from sensors in everyday devices and social media will be collected by scientists to formulate data sets for research.
  • Insightful computers feeding information to you to optimize your daily commute and soft-pedal traffic jams.
  • Systems that recycle thermal energy inadvertently emitted by computers and data centers.

It’s about time, I say. My mind is teeming with the possibilities these technologies hold. Considering the likely immensely positive impact of these innovations, let’s hope IBM is right.

Now if only teleportation were on the map.

Welcome: KEL Attorneys!

Posted on: January 5th, 2011 by Purple Rock Scissors

KEL Attorneys

The Law Offices of Kaufman, Englett and Lynd (KEL), a widely recognized, national law firm, approached Purple, Rock, Scissors to market their law services and enhance their digital presence. To coincide with KEL’s website’s new redesign, Purple will increase online traffic by performing a search engine optimization overhaul and rejuvenating their current PPC campaign.

KEL Attorneys is a prevalent law firm in Central Florida, with a primary emphasis on housing foreclosures. Improving performance in search engines, organically and with advertising, is critical in producing leads for the competitive industry. Purple’s efforts toward enhancing KEL’s search rankings and paid search position aim to increase traffic and brand awareness, ultimately driving substantial, qualified leads.

With KEL’s office building towering over downtown Orlando, KEL Attorneys is visible to the surrounding city, but with the help of Purple, Rock, Scissors, KEL will soon enjoy an even greater online visibility and ensuing success.

Launch: MetraOnline.com & Metra iPhone App

Posted on: January 5th, 2011 by Purple Rock Scissors 1 Comment

Metra Online

Purple, Rock, Scissors has been working under the hood of mobile electronics giant Metra Electronics, and is excited to announce the launch of the revamped MetraOnline.com as well as the release of Metra’s first iPhone application.

MetraOnline.com

The website undertaking involved a full redesign, re-planning, and restructuring, all contributing to a greatly improved online presence. Purple established an extensive Search Engine Optimization (SEO) campaign, with more than 1,000 new and unique product pages and – more importantly – proper website build for Search Engine indexing.

The content, aesthetics, and usability now aptly tie in MetraOnline.com with other Metra subsidiaries including Installer Institute, Metra’s school for audio installers, and MetraDealer.com, Metra’s online ordering platform for distributors. The improved News and Events publishing system will continually draw users back for updates and create easy workflow for Metra’s content publishers.

Other components of the online reboot include a full PPC campaign as well as a social strategy that incorporates Facebook and YouTube.

Metra Mobile Application

Purple added a new facet to Metra’s digital strategy: a Smartphone Application. The app, currently in the iPhone and Android markets, allows dealers and customers to look up Metra parts by vehicle make, model, and year with ease. Also included are videos, a stream of the newest Metra products, and information about individual Metra brands such as Tsunami, Raptor, Axxess, and Ethereal. The app also includes Customer Support information for easy reference.

The Metra site relaunch and integration of smartphone technology will improve the brand as well as its conduction of business. Continuing to service Metra with ongoing optimization and traffic acquisition support, Purple, Rock, Scissors is proud to fuel Metra’s engine and spark success!

Welcome: Valencia Community College!

Posted on: January 4th, 2011 by Purple Rock Scissors 1 Comment

Welcome Valencia!

Purple, Rock, Scissors is partnering with Valencia Community College to improve the user experience on their existing news website, ValenciaCC-News.com. Purple will provide digital consultation, design, and development services to make quality recommendations and streamline the content publishing process.

Onsite engagement is our focus, so we will look for ways to increase the website’s returning users, the time users stay on the site, and the awareness of Valencia News through an increase in social sharing by existing users.

Our process is rolling and we expect advantageous results for the Valencia brand and its social circle. Be sure to “like” them on Facebook and check out our homework!

Welcome: Willie Jewell’s Bar-B-Q!

Posted on: January 3rd, 2011 by Purple Rock Scissors

Welcome Willie Jewells!

Bono’s Bar-B-Q has returned to Purple, Rock, Scissors to help market its new Willie Jewell’s restaurant branch. Willie Jewell’s Old School Bar-B-Q is looking to turn its website into a resource that attracts and informs prospective franchise owners.

Our recent success in launching Bono’s new Bistro microsite proves the importance of design and content in attracting visitors online. As part of the fast casual dining segment, Willie Jewell’s has plenty of potential for growth across the southeast US and beyond.

Purple, Rock, Scissors will be broadening and embellishing the restaurant’s existing website to target and convert more franchise leads by showing what Willie Jewell’s has to offer!

According to Josh Martino at Willie Jewell’s, you can get one of these restaurants up and running for “next to nothing” compared to other franchise start-ups. With this great selling point, along with Willie’s quirky, fun-loving attitude, we’re confident in growing this new start-up chain.

Stay tuned for updates on the launch of the new Willie Jewell’s site!

Launched: Publix Sunday Dinners with 22 Squared

Posted on: January 3rd, 2011 by Purple Rock Scissors

Publix Sunday Dinners

22 Squared, a Tampa-based agency that works with the likes of Baskin Robbins & Toyota, recently called upon Purple, Rock, Scissors to work on a new national campaign for Publix Super Markets.

Publix Sunday Dinners is an extension of the family-friendly togetherness with which the brand is synonymous. Sunday Dinners uses the Web to reach out to the African American demographic, an audience that typically celebrates Sunday meals with the family.

Purple and 22 Squared collaborated on planning, production design, and all development aspects of this extensive project. At the foundation is the microsite, SundayDinners.Publix.com, chock full of fun, helpful features such as print-friendly formatting for recipes and shopping lists.

Facebook Connect allows for convenient bookmarking, sharing, and event creation systems to make the meal deliciously social. Users can create their own Sunday Dinner by building a menu using recipes from the site, then inviting friends and family with a Facebook event using their connected accounts.

The digital strategy of this campaign includes an upfront SEO campaign of over 200 unique on-site recipes and articles. Having conducted in-depth keyword research for dishes and ingredients of the recipes, Purple, Rock, Scissors ensured that the Sunday Dinners site would be easily accessed and highly ranked in top search engines.

The partnership between the two agencies produced an attractive campaign and a recipe for success. Purple encourages you to give it a taste!