Archive for the ‘Local – Orlando’ Category

Mama’s Sauce: Letterpress Printing

Posted on: September 9th, 2010 by Aaron Martin

This is a great video of Nick Sambrato from a print shop here Orlando called Mama’s Sauce. He owns a 2,000 pound Kluge letterpress. He’s keeping the age-old, time-tested art of letterpress printing alive. A tangible quality put onto your intangible creative content. A bite in the paper, a three-dimensional element to a two-dimensional idea. I’ve worked with Nick on several projects and he’s pretty fantastic.

Having started as a print and brand designer, I have a strong love for the printed object. There is something fantastic about an object you actually hold in your hand: a business card, a magazine, a book, I love them all. In this age of digital we live in, it’s still nice to see tangible objects. One isn’t better than the other, they’re just different. The web is obviously here to stay but we still live in a tangible, three dimensional world and we will always want things to hold and connect with.

You need to tell someone about that great new website that Purple, Rock, Scissors built for you? You could tell them the URL and have them write it down, or, you could hand them a smooth, perfectly cut, letter pressed business card. It’s a small investment into something that has staying power. People are less likely to throw your stuff away if it shows you put time, care, effort, and thought into your brand and how it’s present.

My first blog post

Posted on: September 8th, 2010 by adam

Hooray! I’m blogging! But seriously, I haven’t completely decided the direction most of my posts will go on this blog. I think a good mix of business and pleasure would suit my page nicely and hopefully keep you readers coming back for more. Since this is my first foray into blogs, I hope my tech savvy co-workers will keep me from 404ing every link and image I post, but only time will tell. I also never claim to be a grammar expert and I also believe spell checker to be one of the greatest inventions ever, hopefully all of these will at least be coherent enough to get through from start to finish. So until I prepare a proper first blog post, thanks for stopping by and I hope to thrill you all with my upcoming posts. Your mind = blown!

Maybe If You Hit It

Posted on: September 8th, 2010 by Jason Williams 2 Comments

So my band “Maybe If You Hit It” has just wrapped recording our debut ep with producer/engineer Brett Hestla (Framing Hanley, Transmit Now). We’re currently continuing to write new music and fine tune our live show and shooting for our first performance sometime this November. The band is compromised of Barton and Scott formerly of Heroes of the Storm, Garrett from Irrational and myself formerly of In Violent Times and Goodbye She Said.

Cayman Islands at the 2006 Commonwealth Game

Posted on: September 8th, 2010 by Tim

So, I was told I had to write a blog post. Since I’ve never been much of a blogger, I had zero idea what to write about. Naturally, I went to the source of all things credible on these interwebz in search of a pertinent topic: Wikipedia. Hitting the best button on that website–the little used “Random Article” feature–I intend to tell you how whatever topic comes up has changed my life, for better or worse.

Drumroll please….

Cayman Islands at the 2006 Commonwealth Games

Sad day for the british colony, leaving the Commonwealth Games without a single medal. Now, before approximately 2 minutes ago I had never heard of the Commonwealth Games. However, I have been to the Cayman Islands once, in 2001. While that might not be 2006, it is still important to note that 2001 was a foundational year for me not just because of my trip to the Cayman Islands. It was my freshman year of highschool. That might date me as a youngin, but I’m okay with that. I entered the big world. Sporting a new haircut and a fresh backpack I took a step up from my lowly middle school, ready to mix and mingle with all the new faces that accompanied a new school, especially with the ladies. In that vein, my freshman year was similar to the performance of the Cayman Islands at the Commonwealth Games. I never scored.

I hope this has enriched your life.

Good day.

The Social Network Movie Review – The Facebook Movie review

Posted on: September 8th, 2010 by Kristina Doyle

What do Trent Reznor, Justin Timblerlake and “the other Michael Cera” have in common? Nothing besides all having a hand in The Social Network and this is my review.

Last night I was lucky enough to catch a pre-release screening of The Social Network, a film based on the turbulent events and relationships surrounding the birth and rise of Facebook. The movie is based on The Accidental Billionaires, a (reportedly loose) nonfiction book by Ben Mezrich.

For those expecting a point for point re-enactment of Facebook’s conception, I advise to take this film with a grain of salt. Like all things Hollywood, there is a considerable amount of embellishment and an added layer of gloss (The creator of Napster is no Justin Timberlake in real life). But if you’re willing to accept the movie’s instances as sort of “near-fact,” you’re likely to enjoy it thoroughly. David Fincher’s direction is on par with his previous works (notably Fight Club and Se7en), and Trent Reznor’s stylistic yet simple musical score keeps the films emotions securely fastened to the scenes that evoke them.

The only caveat to this adequate depiction is that Mark Zuckerberg as a character is too ambiguous. The films depiction of Mark Zuckerberg is not far from many peoples love hate relationship of Facebook. Viewers may find it difficult to decide whether Zuckerberg is supposed to be the honorable hero or the notorious villain. He comes off as having the sarcasm and whit of the techie-Harvard grad to make him likable, but at the same time is also that jerk in High School who cheats off your test and gloats about their “A+”. Today with over 500 million users, Facebook is still going strong and this film will garner a successful outcome as well.

Ultimately, I can’t say this is a movie that I love but it is definitely one that I “Like” (Yup. Totally had to throw that in somewhere) and a film worth seeing.

Purple People Greeters

Posted on: July 19th, 2010 by Purple Rock Scissors

One-eyed, one-horned, hiring Purple People…yeah

 If we had trumpets, oh how they would be sounding gloriously to welcome our five new team members: EJ Garcia, Kristina Doyle, Erin Butler, Aaron Martin, and Jason Williams. As the workload for Purple, Rock, Scissors has rapidly mushroomed, we realized the need for growth in personnel as well. Not to mention adding some fresh estrogen to the office.

Annexing a whole new digital marketing branch to our studio, EJ, Kristina, and Erin specialize in search engine optimization (SEO), search engine marketing (SEM), and interactive social media. With this new facet, we, as well as our clients, will accumulate a new, holistic understanding of the digital realm.

On the front-end development squad, we bring on Aaron and Jason, experts of complex website buildup. Their unique skills and experience will certainly prove to be great assets to the firm! Not to mention, this is a great addition to our collection of “Aarons.”

Here at Purple, we are thrilled to expand our work and recruit new foosball players, eh hem, adept cybernauts.

 

Florida Hospital Goes Under the Scissors

Posted on: July 19th, 2010 by Purple Rock Scissors 1 Comment

What is a hospital to do when it needs some love and care itself? A little marketing medicine, if you will. Florida Hospital for Children, with its impressive new additions and renovations, recently approached Purple, Rock, Scissors to expand their online marketing efforts. In order to better publicize the recent unveilings, including the Walt Disney Pavilion at Florida Hospital for Children, as well as to ensure future success, there is a vital need to build a clientele foundation.

One facet of the campaign is the establishment of a social media profile in order to heighten brand equity and awareness. This consists of creating a holistic social strategy, as well as redesigning website funnels, for not only greater recognition, but also functionality. Since there are lots of branches of Florida Hospital to muddle through, the Children’s department must formulate an identity geared toward child comfort and parent convenience. With this department becoming readily available through Facebook, Twitter, and YouTube, each of the branding and positioning goals can be attained.

The Facebook page will resemble the hospital’s own website graphically: color schemes, pictures, and even font. Bobby Jones says, “It is important that images are kept consistent, and the Disney-themed environment certainly aids this purpose. Uniform imagery and identity amongst all interactive portals builds brand trust.” In addition, Twitter can distribute updates, events, and material from their newsletter to all followers, such as the recently featured “Free Asthma Screenings.” As for YouTube, videos embody endless opportunities, be it special stories on individual patients, physician introductions, or hospital tours that feature the one-of-a-kind lobby. These applied media hold the power to produce leads, on-site conversions, and in the end, more satisfied families.

The key to this power is in Campaign Strategy and Online Reputation Management. Purple, Rock, Scissors is helping profile administrators appropriately post and respond to their social media audience. Efficiency and recency. Responses to all interactions – wall posts, friend requests, and tweets – will make a difference to the mom trying figure out why her son is coating the carpet with puke. With Purple promotion, Florida Hospital for Children will hit the ground running with social media.

For those frantic and curious parents with more questions than they have Band-Aids, search engines prove to be a go-to source for a quick fix or often long term facility selection. Considering this, Purple, Rock, Scissors will also generate website traffic through Google, Yahoo Search, and Bing.com targeted text ads. With a facelift and some internal anatomy adjustments, the optimization of the webpage’s visibility and funnels will significantly increase the amount of leads from the site. The conversion funnel needs to be simple, quick, and informative to direct inquirers to where they need to go. More qualified leads will be born, and boy aren’t they just precious! The end product: improved functionality, convenience, and blood pressure for everyone.

No recovery is needed after our painless procedure. Florida Hospital for Children will soon be reassured that they came to the right team for online marketing help! Now…scalpel, please.