Archive for the ‘Marketing’ Category

Welcome: KEL Attorneys!

Posted on: January 5th, 2011 by Purple Rock Scissors

KEL Attorneys

The Law Offices of Kaufman, Englett and Lynd (KEL), a widely recognized, national law firm, approached Purple, Rock, Scissors to market their law services and enhance their digital presence. To coincide with KEL’s website’s new redesign, Purple will increase online traffic by performing a search engine optimization overhaul and rejuvenating their current PPC campaign.

KEL Attorneys is a prevalent law firm in Central Florida, with a primary emphasis on housing foreclosures. Improving performance in search engines, organically and with advertising, is critical in producing leads for the competitive industry. Purple’s efforts toward enhancing KEL’s search rankings and paid search position aim to increase traffic and brand awareness, ultimately driving substantial, qualified leads.

With KEL’s office building towering over downtown Orlando, KEL Attorneys is visible to the surrounding city, but with the help of Purple, Rock, Scissors, KEL will soon enjoy an even greater online visibility and ensuing success.

Welcome: Valencia Community College!

Posted on: January 4th, 2011 by Purple Rock Scissors 1 Comment

Welcome Valencia!

Purple, Rock, Scissors is partnering with Valencia Community College to improve the user experience on their existing news website, ValenciaCC-News.com. Purple will provide digital consultation, design, and development services to make quality recommendations and streamline the content publishing process.

Onsite engagement is our focus, so we will look for ways to increase the website’s returning users, the time users stay on the site, and the awareness of Valencia News through an increase in social sharing by existing users.

Our process is rolling and we expect advantageous results for the Valencia brand and its social circle. Be sure to “like” them on Facebook and check out our homework!

Welcome: Willie Jewell’s Bar-B-Q!

Posted on: January 3rd, 2011 by Purple Rock Scissors

Welcome Willie Jewells!

Bono’s Bar-B-Q has returned to Purple, Rock, Scissors to help market its new Willie Jewell’s restaurant branch. Willie Jewell’s Old School Bar-B-Q is looking to turn its website into a resource that attracts and informs prospective franchise owners.

Our recent success in launching Bono’s new Bistro microsite proves the importance of design and content in attracting visitors online. As part of the fast casual dining segment, Willie Jewell’s has plenty of potential for growth across the southeast US and beyond.

Purple, Rock, Scissors will be broadening and embellishing the restaurant’s existing website to target and convert more franchise leads by showing what Willie Jewell’s has to offer!

According to Josh Martino at Willie Jewell’s, you can get one of these restaurants up and running for “next to nothing” compared to other franchise start-ups. With this great selling point, along with Willie’s quirky, fun-loving attitude, we’re confident in growing this new start-up chain.

Stay tuned for updates on the launch of the new Willie Jewell’s site!

Social Search and Sharing affects SEO:

Posted on: December 21st, 2010 by Purple Rock Scissors 1 Comment

Bad news for spammers and link farmers.

It’s our job as marketers to monitor the changing search engine optimization trends so we can apply them for our clients to keep them front and center. One development that is gaining momentum is the importance of social links when it comes to search engine rankings.

Bruce Clay, renowned search engine optimization pundit, recently said at this year’s PubCon conference, “Likes are the new links.” Just what does this mean, and more importantly, how does it affect business’s search engine ranking?

Internet search engines began with good intentions and methodology. The more links you have, indicating that your website’s content was relevant, the better your rankings in organic results. Over time, people have gradually been abusing this algorithm, striving for quantity of links and letting quality suffer. There became many roads and doorways to websites that simply did not deserve the attention of users.

Links bias search results, and the trust score of links are dropping. Link farmers and brokers will gladly sell you links, but doing that can hurt your ranking because they are not trusted, not organic and most likely not relevant.

Well the tides are turning, as netizens catch on to these spammy tactics. Social sites such as Facebook and Twitter have been in cahoots with search engines Bing, Google and Yahoo in order to improve the search experience for web-goers. These social media outlets have fostered the growth and importance of site “likes”, recommendations and referrals. This form of sharing is far more valuable than unknown sources linking to you, and the community (along with search engines) is likely to trust and reward these links over any other.

It’s said that within the next 6 months to a year, the “like” information and tweets will be heavily integrated into search engine algorithms. This will guarantee sites with the most social interaction, a higher position on the search results page. Ultimately, this means that SEO will no longer be about who can buy the most links but rather who can earn them. The way nature intended it to be.

Google Analytics – Measure, Analyze, Grow

Posted on: December 16th, 2010 by Purple Rock Scissors

Ever wonder who is visiting your website, how long they browse, where they linger, how they got there? These questions and others can all be answered by incorporating Google Analytics into your digital strategy.

Learning about your online traffic patterns lends itself to higher conversions, higher search engine rankings, increased ROI as well as an overall better experience for visitors on your site.

Highlighted are a few key items offered with this helpful tool. Learning the whole system requires much dedication and exploration, so we will convince you here in a nutshell of its utility.

Advertising ROI

Google Analytics allows for integration with Google’s PPC search platform AdWords and Microsoft’s AdCenter, complete with an array of other tracking capabilities. Track sales, conversions and visitors, as well as trace transactions back to ad campaigns, as specific as particular banner ads or keywords. This allows us to identify the best sources of revenue and capitalize on those elements.

Mobile tracking

Search and website activity are increasingly stemming from mobile devices, and this trend will only continue to rocket. Google Analytics offers tracking not only to these devices, but also specifically shows traffic patterns from individual devices, like iPhones, Androids, iPads, Blackberrys and more. You will realize the how important mobile websites and mobile application development are to your marketing strategy.

Customized reporting

With all the collected data, our marketing team compiles it into decipherable reports, customized with the information that our clients care about. These reports aid in the investigation, diagnosis and cure of any web issues, all with numbers to support it.

Visualize data

With easy-to-read graphs and the new In-page Analytics, you are able to visualize reports and numbers in the context of a webpage. This means you can view your website within the window of Analytics and get an interactive, illustrated representation of the click statistics and more.

Considering all of these benefits, there is no reason not to utilize this exceptional tool. Here at Purple, Rock, Scissors – we live and breath numbers for our clients. It’s how we are able to keep our clients happy and truly prove the value of our marketing services.

Google TV is Coolgle TV

Posted on: October 7th, 2010 by Erin Butler 4 Comments

It’s a TV, it’s a computer, and it’s so close I can smell it.

Google TV has been in the works for a while now, and the month of October marks the launch of the official product. Together with Logitech and Sony, the Internet giant will combine the entertainment of television with the limitless scope of the Web. You will soon be able to experience the techie-offspring in a mere couple of weeks.

Chock-full of apps, shows, music, websites, games, and anything else that you can see on a screen, the “computv” (yep, I said it) is a one-stop shop for eyes and ears alike. Some are saying that the $300 Logitech and the $1,300 to $1,900 Sony price tags have quite a few prospective consumers tripped up, but think about it: it’s a computer and a big screen TV conveniently combined. It may be a lot of money, but not completely unreasonable.

One thing I’m sure many will regret paying for, however, is the Sony remote. You’d expect such a high-tech gadget to be accompanied by a lightweight wand or voice command, but no. You evidently get something that looks like a Super Nintendo graphing calculator.

Thankfully, there is word of applications for touch screens, like the Android, that will allow the remote control function as well. The future is under our noses.

So welcome, media convergence. I think this television-Internet combo is the direction we’re heading, so best get on board! After Apple and Google, the remaining morsel of the market will have no choice. And neither will we.

Introducing Google TV

Full On Strategy – Get In Media


Posted on: October 1st, 2010 by Purple Rock Scissors

When Purple, Rock, Scissors’ CEO Bobby Jones was approached by his alma mater and media and arts educational leader, Full Sail University, it was a perfect match. The entertainment business is known to be a hard field to get into, so Full Sail University wanted to create an online resource for students who may be interested in pursuing a career in this challenging industry. The website offers career advice, interviews with industry professionals, and employer spotlights with some of the largest names in the industry, including Ubisoft, Electronic Arts, and Rockstar Games.

Lights. Camera. Action!?

Since the recent launch last month, we’re noticing a steady increase in traffic and growing presence in the search engines. Get In Media is poised to become a top resource for the Digital Entertainment industry.

Keep checking the site for continual updates including features on some of the industry’s top employers, up-and-coming film makers, and gaming superstars.

Relevant Links

GetInMedia.com
Full Sail University

Tebow Time!

Posted on: September 8th, 2010 by Purple Rock Scissors

Purple, Rock, Scissors recently launches the digital campaign for Tim Tebow, one of the hottest new quarterbacks in the NFL. The campaign launch marks a leap for Tebow, arming him a digital megaphone to reach out to his troops of die-hard fans and foundation supporters on social networks including Facebook and Twitter. Upon launch, Tebow’s official Facebook Fan Page is already at 200,000 users and growing!

Stay tuned for more things Tebow, and keep in touch with Tim @TimTebow and become a fan on his Facebook Fan Page.

Relevant Links

Welcome Better Homes and Gardens

Posted on: September 8th, 2010 by Purple Rock Scissors

Better Homes and Gardens is the premier women’s magazine providing intelligent and insightful editorial on myriad topics, including decorating and gardening, food and entertaining, design and individual style, as well as personal and family well-being. As one of the top earning magazines in 2009 with revenue totaling $800 million, Better Homes and Gardens aimed to further enhance its top-notch performance by entering into a strategic partnership with Purple, Rock, Scissors.

Our team is working directly with Better Homes and Gardens to create unique interactive experiences and communication strategy in order to effectively engage the magazine’s target B2B demographic – media buyers – and help solidify the brand’s positioning to this key audience.

AT&T & Fast Company Co-sponsorship

Posted on: September 8th, 2010 by Purple Rock Scissors

As a leading provider of global mobile and wireless coverage, it was only natural for AT&T to serve as a co-sponsor for Fast Company’s 2010 Innovation Uncensored Conference (http://innovationuncensored.com), an event that featured some of the most revolutionary and influential thought leaders from various progressive disciplines. For the event, Purple, Rock, Scissors created a series of animated infographics depicting a theme of global innovation across a multitude of industries. These were featured throughout the entire conference on two dozen high definition televisions.

The infographics, which Fast Company declared “stunning,” included a net stream animation representing how companies are connected in terms of networking, as well as an animation of birds using a net to hoist Twitter’s fail whale across intercontinental waters as real-time tweets for some of the world’s top companies popped up on the screen representing Twitter’s rapid global proliferation.