Archive for the ‘Web Design’ Category

Launch: MetraOnline.com & Metra iPhone App

Posted on: January 5th, 2011 by Purple Rock Scissors 1 Comment

Metra Online

Purple, Rock, Scissors has been working under the hood of mobile electronics giant Metra Electronics, and is excited to announce the launch of the revamped MetraOnline.com as well as the release of Metra’s first iPhone application.

MetraOnline.com

The website undertaking involved a full redesign, re-planning, and restructuring, all contributing to a greatly improved online presence. Purple established an extensive Search Engine Optimization (SEO) campaign, with more than 1,000 new and unique product pages and – more importantly – proper website build for Search Engine indexing.

The content, aesthetics, and usability now aptly tie in MetraOnline.com with other Metra subsidiaries including Installer Institute, Metra’s school for audio installers, and MetraDealer.com, Metra’s online ordering platform for distributors. The improved News and Events publishing system will continually draw users back for updates and create easy workflow for Metra’s content publishers.

Other components of the online reboot include a full PPC campaign as well as a social strategy that incorporates Facebook and YouTube.

Metra Mobile Application

Purple added a new facet to Metra’s digital strategy: a Smartphone Application. The app, currently in the iPhone and Android markets, allows dealers and customers to look up Metra parts by vehicle make, model, and year with ease. Also included are videos, a stream of the newest Metra products, and information about individual Metra brands such as Tsunami, Raptor, Axxess, and Ethereal. The app also includes Customer Support information for easy reference.

The Metra site relaunch and integration of smartphone technology will improve the brand as well as its conduction of business. Continuing to service Metra with ongoing optimization and traffic acquisition support, Purple, Rock, Scissors is proud to fuel Metra’s engine and spark success!

Welcome: Willie Jewell’s Bar-B-Q!

Posted on: January 3rd, 2011 by Purple Rock Scissors

Welcome Willie Jewells!

Bono’s Bar-B-Q has returned to Purple, Rock, Scissors to help market its new Willie Jewell’s restaurant branch. Willie Jewell’s Old School Bar-B-Q is looking to turn its website into a resource that attracts and informs prospective franchise owners.

Our recent success in launching Bono’s new Bistro microsite proves the importance of design and content in attracting visitors online. As part of the fast casual dining segment, Willie Jewell’s has plenty of potential for growth across the southeast US and beyond.

Purple, Rock, Scissors will be broadening and embellishing the restaurant’s existing website to target and convert more franchise leads by showing what Willie Jewell’s has to offer!

According to Josh Martino at Willie Jewell’s, you can get one of these restaurants up and running for “next to nothing” compared to other franchise start-ups. With this great selling point, along with Willie’s quirky, fun-loving attitude, we’re confident in growing this new start-up chain.

Stay tuned for updates on the launch of the new Willie Jewell’s site!

Launched: Publix Sunday Dinners with 22 Squared

Posted on: January 3rd, 2011 by Purple Rock Scissors

Publix Sunday Dinners

22 Squared, a Tampa-based agency that works with the likes of Baskin Robbins & Toyota, recently called upon Purple, Rock, Scissors to work on a new national campaign for Publix Super Markets.

Publix Sunday Dinners is an extension of the family-friendly togetherness with which the brand is synonymous. Sunday Dinners uses the Web to reach out to the African American demographic, an audience that typically celebrates Sunday meals with the family.

Purple and 22 Squared collaborated on planning, production design, and all development aspects of this extensive project. At the foundation is the microsite, SundayDinners.Publix.com, chock full of fun, helpful features such as print-friendly formatting for recipes and shopping lists.

Facebook Connect allows for convenient bookmarking, sharing, and event creation systems to make the meal deliciously social. Users can create their own Sunday Dinner by building a menu using recipes from the site, then inviting friends and family with a Facebook event using their connected accounts.

The digital strategy of this campaign includes an upfront SEO campaign of over 200 unique on-site recipes and articles. Having conducted in-depth keyword research for dishes and ingredients of the recipes, Purple, Rock, Scissors ensured that the Sunday Dinners site would be easily accessed and highly ranked in top search engines.

The partnership between the two agencies produced an attractive campaign and a recipe for success. Purple encourages you to give it a taste!

What Milton Glaser Has Learned

Posted on: September 28th, 2010 by Aaron Martin 3 Comments

Milton GlaserDesign hasn’t really been around for along time, at least not in how we view design today. One of the godfather’s of this modern design world-view is Milton Glaser. You’ve seen his work regardless of whether or not you’ve realized it. He has some of the most seminal pieces of design and illustration in the U.S., and he designed possibly one of the most iconic and recognizable logos ever: I♥NY.

Working in such a young profession—not only design but web and interactive design—is sometimes a difficult thing. Thankfully, designers love to write and design so there are plenty of books about design to be found about hundreds of topics, since they just write and design them themselves. The lack we have currently (in my opinion) in the profession of design is wisdom gained from a lifetime of being a professional. There are some amazing and brilliantly creative designers in the world, but there is nothing that can replace the knowledge gained doing something for a long time. Milton Glaser has been designing for a long time and has an encyclopedia of design knowledge and practice.

In 2001 at an AIGA talk in London and later in 2002 at the AIGA National Design Conference, Milton Glaser shared 10 things he has learned as a designer:

  1. You can only work for people that you like.
  2. If you have a choice never have a job.
  3. Some people are toxic: avoid them.
  4. Professionalism is not enough, or, the good is the enemy of the great.
  5. Less is not necessarily more.
  6. Style is not to be trusted.
  7. How you live changes your brain.
  8. Doubt is better than certainty.
  9. Solving the problem is more important than being right.
  10. Tell the truth.

While I disagree with some of the points in regard to daily life, his 50 years of design wisdom shows how relevant these 10 points are to the design industry. His essay, “Ten Things I Have Learned” is a fantastic read, and for a more intense read I suggest reading through his full AIGA speech “This is what I have learned.”

Tebow Time!

Posted on: September 8th, 2010 by Purple Rock Scissors

Purple, Rock, Scissors recently launches the digital campaign for Tim Tebow, one of the hottest new quarterbacks in the NFL. The campaign launch marks a leap for Tebow, arming him a digital megaphone to reach out to his troops of die-hard fans and foundation supporters on social networks including Facebook and Twitter. Upon launch, Tebow’s official Facebook Fan Page is already at 200,000 users and growing!

Stay tuned for more things Tebow, and keep in touch with Tim @TimTebow and become a fan on his Facebook Fan Page.

Relevant Links

Storyville Live – The Perfect Cup and the Perfect Story

Posted on: September 8th, 2010 by Purple Rock Scissors

The philosophy of Storyville Coffee Company is simple – to artfully roast and sell the best coffee beans and coffee-brewing essentials to create that once-thought-elusive perfect cup of coffee, which can only be made at home. Storyville is held in high esteem amongst the coffee elite for its purist approach to making good, fresh coffee – but that’s not its only story.

Inspired by the connections and similarities between coffee and music, Purple helps launch Storyville Live – through which Storyville enthusiasts can volunteer to host an evening of music, coffee and community – with proceeds supporting the International Justice Mission and its goal of abolishing human slavery.

Storyville’s coffee is pure, as is its purpose for Storyville Live. Here at Purple, Rock, Scissors, we also have a purist approach to good, clean Web design, making our partnership with the coffee guru an ideal match.

We’re in the process of working with Storyville to further streamline their main website at Storyville.com. Stay tuned for updates and information about the re-launch!

Branching Out – University of Florida Student Government Website

Posted on: September 8th, 2010 by Purple Rock Scissors 2 Comments

When the student governing body of one of the nation’s five largest universities needed a website overhaul, they turned to the experts at Purple, Rock Scissors. Partnering with UF’s student government leadership team, Purple, Rock, Scissors built the brand new site from the ground up. Creating a clean and informative user interface, visitors to the site can now easily navigate and identify all things handled by the UF Student Government.

To maximize site potential and lead visitors to the many services and programs offered by the UF Student Government, Purple, Rock, Scissors executed a tractable and goal-oriented funnel strategy. With the newly created site, whether you are interested in getting involved in campus activities or seeking out services provided by UF Student Government, Purple, Rock, Scissors streamlined the site architecture to accommodate the growing need for enhanced functionality, and implemented an easy-to-use Content Management solution that allows UF to stay on top of their website.

You can check out the new site at http://www.sg.ufl.edu

Tebow Work Recognized by OMMA

Posted on: July 19th, 2010 by Purple Rock Scissors


We’re pleased to share that our work for the Tim Tebow Foundation (see the press release about our work) scored the attention of MediaPost’s OMMA Magazine, a publication dedicated to covering the business of online media, marketing and advertising. In May, the magazine published a case study about our innovative digital marketing campaign for the Tim Tebow Foundation, quoting our founder, Bobby Jones, as well as our clients with the Foundation. 

“Only four weeks before the ad aired, the Tebow family hired digital agency Purple, Rock, Scissors. Its job: create a site for the new Tim Tebow foundation and craft an online campaign to channel all the attention from the TV ad into traffic to the foundation site.

Almost overnight, the shop created the Tim Tebow Foundation Facebook, Twitter and YouTube pages, and reached out to influential blogs. The goal was to establish the Foundation’s authenticity and accumulate a big fan base. "The idea was to go where the people were; people were already out there talking about the ad," says Bobby Jones, agency CEO.”

Check out the full story HERE.

Press Release: Northland Webstream Worship

Posted on: March 11th, 2010 by Purple Rock Scissors

Northland, A Church Distributed, has been thrust into the spotlight. After months of building and testing, the Northland Webstream Worship Facebook Application is ready for public viewing. After a soft release with a small group of private beta testers, this one-of-a-kind Facebook application is beginning to draw some buzz. Northland is now scheduling the first official sermon to be broadcast over Facebook.

Below is a snippet of Northland’s official Press Release:

On Sunday morning, Northland, A Church Distributed will officially open the doors to its new Facebook app, which will allow worshipers to invite their Facebook friends to go to church with them—without leaving the familiar Facebook environment. Plus, even when live worship isn’t happening, the opportunity for worship is readily available because the previous week’s service will be posted and available for viewing 24 hours a day.

“We encourage people to be the church everywhere, every day, so it just makes sense to put resources out there that will help people to be that church,” explains Nathan Clark, Northland’s director of digital innovation.

With a congregation of 12,000 worshipers meeting throughout Metro Orlando and worldwide via interactive webcast, Northland first began taking church out of the building in 2001 via “distributed sites”—live, two-way video connections between locations. Northland now operates four of these sites in Central Florida.

With Northland being one of the first churches on Facebook, we’re more than excited to be part of such an amazing project. Purple, Rock, Scissors has helped plan, build, and integrate this custom application from the ground up, and even tied its operation directly into Northland’s existing content management solution.

Mark your Facebook calendars. The first Sermon is scheduled to air this Sunday, March 14. The broadcast is open to the public, so feel free to join in on Facebook.

You can read the entire Northland Press Release over at Pitch Engine:

Check out application and visit Northland, A Church Distributed:

Site Launch: Florida Hospital Spine Center

Posted on: February 18th, 2010 by Purple Rock Scissors

Purple, Rock, Scissors is proud to announce the site launch of Florida Hospital’s Spine Center. About seven in ten people suffer from back pain at some point in the life, which is why the Spine Center sought to create a place where people could find relevant information on maintaining a healthy back, neck, and spine. With new Spine Center initiatives, Florida Hospital approached us to help bring their vision to life, and educate Central Florida residents about Spine conditions and treatment.

Partnering with Florida Hospital’s marketing team, we helped build the brand new site from the ground up, focusing on creating an easy and informative user interface. Taking special care, we’ve executed a trackable and goal-oriented funnel strategy to maximize site potential and lead visitors to professional physicians and care coordinators.

In performing in-depth competitive analysis, we help better position Florida Hospital with rank and traffic. Through extensive SEO research and optimization techniques we also ensure that this site connects existing and future patients to the specialist who can meet their needs.

You can check out the new site at http://www.fhorlandospinecenter.com/