Florida Hospital East has caught wind of PRPL’s digital TLC and has chosen to team up with us for the 2012 year!

As one of seven campuses owned by Adventist Health System, Florida Hospital East possesses its own ancillary identity, and therefore needs its own digital campaign. Purple, Rock, Scissors will be implementing mobile into their strategy, focusing on a mobile-compatible website, as well as kicking off PPC search campaigns and online marketing tactics.

This isn’t all fluff, folks. Just take a look what happened when other branches’ digital strategies went under the scissors!

Florida Hospital for Children Enters the Webinar World

As part of their latest efforts to dig deep into digital, Florida Hospital for Children has begun a series of educational webinars geared toward getting in front of its everyday audience. These videos will give parents, patients, and even medical practitioners the opportunity to learn about various topics in depth, and ask questions to be directly answered through additional video responses.

We plan to implement solid Facebook and YouTube tactics for the hospital, cranking up the video content that has become an essential component to any holistic digital or communication strategy. The webinars, hosted on YouTube and also living on the Florida Hospital for Children Facebook page, will provide a new breadth to their brand as a whole.

Check it out

• Florida Hospital for Children Website
• Florida Hospital for Children YouTube Channel
• Florida Hospital for Children Webinars
• Florida Hospital for Children Facebook

Purple has acquired and hired the talents of the highly sought-after Tiffany L. (Never forget the “L”) Ryan as our new Account Executive. That’s right, Orlando’s own marketing superstar! As Ad2 Orlando President, with experience at establishments all around Central Florida, Tiffany brings wits and tact to the table. She also may be caught feeding her two cats and dog from under it!

Welcome to our newest rocker!

Florida Hospital for Children, in anticipation of another productive year, has looked to Purple, Rock, Scissors to spearhead their 2012 campaign. Future plans are premised on a more digital focus, with a mobile site, more prominent social media, a webinar series, and email marketing in the works.

Thanks for kickin’ it with the Purple kids, Florida Hospital for Children! Here’s to effective marketing and helping the little ones!

Click Around:

• Florida Hospital for Children Website
• Florida Hospital for Children Facebook Page
• Florida Hospital for Children YouTube Channel

We are pleased to announce our new partnership with cigar giant Davidoff of Geneva and its subsidiary brands for 2012! Camacho, Cusano, and Room 101 cigar companies will all undergo website redesigns and digital overhauls, improving usability for customers and company alike.

Upgrades will include Product Finder features, Retail Locators, and Customer Relationship Management (CRM) systems. Room 101’s flash-based site will be converted into HTML5, and customer trackers will be incorporated to aid future targeting and branded events (as long as we are invited).

Much like their products, each brand has its own taste and feel, which we will highlight in their digital discourse. Of course, it doesn’t hurt to do some research. We’re feelin’ like high rollers here at Purple with these client perks!

Global Robotics Institute leads the world in the wonders of robotic surgery as its technologically advanced epicenter. Stemming from Florida Hospital Celebration Health, the Global Robotics Institute has become an international destination for high-tech healthcare. With such an expansive patient base and world-renowned recognition, they realized their need for a watch-worthy web presence… and Purple, Rock, Scissors was ready to help.

Through a pipeline of Purple love, the redesigned Global Robotics Institute website is now live! Along with the interface improvement, its content and structure have been largely refined for SEO purposes. The project also includes an entire PPC campaign, complete with landing pages and click-boosting strategy.

PRS is delighted to launch this new Global Robotics Institute website, as we celebrate the already apparent results! As a result of our marketing efforts, there has been a significant increase in site traffic from search engines and a 90% reduction in cost per lead! These stats, coupled with the 3:1 ROI ratio and 900% increase in conversions, lead us to believe that these modern mavens of the robot world are off to a promising start!

See for yourself:

• New Global Robotics Institute site: http://www.globalroboticsinstitute.com/
• PRPL Case Study: http://purplerockscissors.com/work/florida-hospital-gri/

Orlando has made a new match. Purple, Rock, Scissors is partnering up with neighbor-company IDEAS to work the web in groundbreaking digital efforts. Located just a few blocks north of our Orlando office, IDEAS is an “innovation studio,” specializing in production and purposing projects for new media technology. They share many of our interests, are good lookin’, and our parents approve.

Purple is pumped to propel this team-up with our creative squads joining forces, and we look forward to a fine future together! We’re the city’s hottest couple, so stay tuned for our… offspring.

Purple, Rock, Scissors is teaming up with Orlando Utilities Commission and putting its energy into a digital project for the energy aficionados at OUC: creating an interactive showpiece from their recently printed, award-winning history book. The new prized possession has just been awarded a 2012 Orlando ADDY for Collateral Material, and now Team Purple plans to amplify the organic creativity and utility OUC has crafted into an outstanding online presentation.

The original book contains details and illustrations of OUC’s history and growth, but can’t quite achieve the timelessness and engagement potential of a digital demonstration. By taking it online, users will be able to explore deeper into the company’s heritage, zoom into photos, and scroll and click for additional content. The possibilities grow exponentially when not confined to paper pages.

Keep an eye out for this interactive tome, and prepare to burst a pipe when you discover the multitude of information we’re powering up!

Ben Button can balk at the claim that everyone gets older, but the fact remains that we all age. How fast you ask? RealAge conducted an acute analysis of its 2011 age test data to decipher our nation’s demographics and find out which cities act fast on aging and where you can find that staying forever young is an easier task.

What better way to showcase the results than with an Infographic?

PRPL partnered with PR agency Gregory FCA to design a visual representation of RealAge’s Oldest and Youngest Cities in America report, and are relieved to say that Orlando hovers on the more youthful side. Probably because it is the home of Disney and Purple, Rock, Scissors!