Tebow Work Recognized by OMMA
We’re pleased to share that our work for the Tim Tebow Foundation (see the press release about our work) scored the attention of MediaPost’s OMMA Magazine, a publication dedicated to covering the business of online media, marketing and advertising. In May, the magazine published a case study about our innovative digital marketing campaign for the Tim Tebow Foundation, quoting our founder, Bobby Jones, as well as our clients with the Foundation.
“Only four weeks before the ad aired, the Tebow family hired digital agency Purple, Rock, Scissors. Its job: create a site for the new Tim Tebow foundation and craft an online campaign to channel all the attention from the TV ad into traffic to the foundation site.
Almost overnight, the shop created the Tim Tebow Foundation Facebook, Twitter and YouTube pages, and reached out to influential blogs. The goal was to establish the Foundation's authenticity and accumulate a big fan base. "The idea was to go where the people were; people were already out there talking about the ad," says Bobby Jones, agency CEO.”
Check out the full story HERE.
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