This is a great video of Nick Sambrato from a print shop here Orlando called Mama’s Sauce. He owns a 2,000 pound Kluge letterpress. He’s keeping the age-old, time-tested art of letterpress printing alive. A tangible quality put onto your intangible creative content. A bite in the paper, a three-dimensional element to a two-dimensional idea. I’ve worked with Nick on several projects and he’s pretty fantastic.

Having started as a print and brand designer, I have a strong love for the printed object. There is something fantastic about an object you actually hold in your hand: a business card, a magazine, a book, I love them all. In this age of digital we live in, it’s still nice to see tangible objects. One isn’t better than the other, they’re just different. The web is obviously here to stay but we still live in a tangible, three dimensional world and we will always want things to hold and connect with.

You need to tell someone about that great new website that Purple, Rock, Scissors built for you? You could tell them the URL and have them write it down, or, you could hand them a smooth, perfectly cut, letter pressed business card. It’s a small investment into something that has staying power. People are less likely to throw your stuff away if it shows you put time, care, effort, and thought into your brand and how it’s present.

Tags: Inspiration, Printing