our Process

Discovery

Your brand challenges and opportunities are unique. In order to focus on what’s distinctly important, we ask a lot of questions… and actually listen. What motivates you in the morning? What keeps you up at night? At Purple, Rock, Scissors, we get to know you and your brand—all 360 degrees of it—so we can understand who you are, where you’ve been, and where you want to go.

Alignment

The success of your digital strategy depends on your users, so we play matchmaker with your interests and what your users want. Working with you, we establish Key Performance Indicators which shape the experience. Purple, Rock, Scissors evaluates your competitive landscape and tests the usability of your digital assets. And, of course, we provide you with tools to measure, manage and optimize your ROI.

Concept

Purple, Rock, Scissors blends creative impulse with technical know-how. To us it’s all about engagement. Telling the story of your brand is the greatest way to engage your consumers. So we ask questions like, “What actions do we want users to take?” In doing so, we define each brand interaction point and focus on conceptualizing a scalable and adaptable solution.

While this phase is design-intensive, we also take care of all the not-so-glamorous stuff like your funnel strategy, user stories, site maps, wireframes, and much more.

Assembly

Can’t wait to start clicking? Neither can we. But in order to get you there successfully, it takes a solid project plan. Here, blueprints hit the production desks, milestones are set up, and tasks are assigned.

From integration to client- and server-side development, concepts are assembled into living, breathing extensions of your brand. And even though we work “under the hood,” our iterative release cycle allows you to click, test, and train throughout the process, easing the tension in your trigger-happy finger.

Deployment

User Acceptance Tests - sounds complicated? Don’t worry, we’ve already taken care of the complicated stuff. At this point, it’s your turn to test your digital assets to make sure they’re right. Since our process is transparent and our documentation is exhaustive, it’s a whole lot easier to make sure we’ve met your expectations, and the expectations of your audience. Once complete, your digital assets are tested and released into the wild.

Ongoing Support

Identifying and improving conversions are the foundation to a successful ROI. The web is adaptive and your digital strategy should be adaptive too. Shifts in user trends, usage patterns, and ever-changing business goals are the driving force behind intelligent websites. From web analytics to search engine marketing to usability and performance optimization, we offer it all. Reach out, we’d love to discuss your project.