Fast Company, an award-winning magazine and website focused on the “business of innovation like no other media source” is continuously seeking novel ways to engage its target market. Recently, the company was looking for a unique approach to demonstrate the relevance of its ‘“A” Is for App” magazine issue to prospective readers and advertisers. The cover story focused on how the proliferation of handheld computers and smart phones ignited an “education revolution.” Purple, Rock, Scissors supported Fast Company’s ad sales team in developing unique visual collateral, which served to illustrate the pertinence of the publication to the company’s key audience by exploring the untapped, but potentially lucrative educational apps market.

In addition, for Fast Company’s sold-out 2010 Innovation Uncensored Conference, which was co-sponsored by AT&T, Purple, Rock, Scissors was asked to develop content that would present a theme of cohesive global innovation. This visually engaging and highly informative content, which was prominently featured throughout the event, included such themes as the world’s most networked countries, global market penetration of social media, and worldwide innovation headquarters.

Tags: AT&T, Client Work, Fast Company, Infographic