Keyword Research 1 Oh 1

Posted on: September 8th, 2010 by EJ

Only using automated tools to generate keyword lists? If so, you are missing a lot.

Don’t trust the tools. The fact is: searchers are human, keyword tools (and search engines) are computer programs.

Good keyword research combines the logic and vocabulary of the human mind, with the semantic structure and order of a computer program.

Unfortunately keyword research tools, including Google Adwords KW tool, only report high volume “broad match” keywords and ignore punctuation, plurals, and grammar. The keywords returned by these tools are high volume and are usually obvious suggestions related to your search topic. But do they directly related to your product? service offering? or place of business? (most likely not)

If you only copy and paste what comes out of any one single keyword research tool your search strategy will be filled with holes.

Humans search as they think, and Geo-targeted, action based, and proximity modifiers are all a part of the common searcher’s vocabulary. Pin-point your audience by optimizing your search campaign for the variations of your core-keyword, which are most directly related to your business, not just the most searched variation of the keyword.

Build comprehensive keyword list(s) by combining your list of broad core-keyword list(s) with modifier tokens such as

Examples:
Proximity modifiers
“near the”
“around the”
“by the”
“near a”

Action Modifiers
“make a”
“build a”
“get a”
“buy a”
“find a”

Location Modifiers
in Orlando
in Florida
in Tampa

How do you find out which modifiers are used more often than others? Stayed tuned to keyword research 1 oh 1 to learn more.

This post is part of a series related to keyword research and advanced keyword research.

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