Better Homes and Gardens is the premier women’s magazine providing intelligent and insightful editorial on myriad topics, including decorating and gardening, food and entertaining, design and individual style, as well as personal and family well-being. As one of the top earning magazines in 2009 with revenue totaling $800 million, Better Homes and Gardens aimed to further enhance its top-notch performance by entering into a strategic partnership with Purple, Rock, Scissors.
Our team is working directly with Better Homes and Gardens to create unique interactive experiences and communication strategy in order to effectively engage the magazine’s target B2B demographic – media buyers – and help solidify the brand’s positioning to this key audience.
Tags: Better Homes and Gardens, Client Work