I was recently given the opportunity to speak at the Social Media Miami conference hosted by InfluencePeople. After reviewing several topics with the conference’s organizers I chose to speak about of leveraging search engine marketing with your social media campaign. The focus of the presentation was to educate the audience on how to efficiently drive traffic to your social campaign by sponsoring keywords related to the theme of your campaign through Google Adwords.

Facebook advertisements were the hot topic of the day, and at the end of the session we engaged the audience in a Q&A session about how to target your audience on Facebook.

Craig Agranoff, of gripd.com, gave a great presentation on the current state of mobile and geo-targeted ads and the list of speakers was awesome. I was honored to share the stage with the likes of John Chow, Jay Berkowitz, Murray Newlands, Greg Rollett, Pierre Zarokian and Jeff Sass.

The conference ended with all of the speakers engaging in panel discussion on the future of social media. The one un-deniable fact we all agreed on was that: Social media is media, and as another form of communication with your audience, it cannot be ignored.

Tags: facebook advertisement, how to target audience on facebook, Social Media