Our Creative Agency Process | Purple, Rock, Scissors

Purple, Rock, Scissors

Work That Works

We educate our clients throughout the process of creating custom digital strategies. Discover which of our services would best suit each mission. Not even sure what you need? We can help with that too.

Define Your Campaign

Work backwards from goals to uncover the project scope
- Creative?
- UX Design
- Mobile Design
- Online Content
- Technology?
- HTML5 & CSS3
- Databases
- Mobile App
- Marketing?
- Search Engines
- Email Targeting
- Social Media
Our process is simple, effective, and flexible enough for all of our services. At onset, we conduct client discovery sessions that identify business goals, audience analysis, creative ideas, technical implications, and more.

We then select appropriate services from our tool belt and apply each one to our process. We measure twice and cut once. We believe this planning and foresight is what sets PRPL apart from the rest.
Refine What Works

Is it the call-to-action copy? Server running slow? Click-through fall off?

We ensure our campaigns are on-point and effective by refining and fine-tuning our strategies. Whether it’s revising design comps, tweaking the UX, adjusting ad copy, or combing through development bugs, we chisel away at our art to bring details to light.

This iterative process keeps us on our toes and strengthens our partnerships with our clients. Once launched, we work with our clients to evolve.
Evolve Your Bottom Line

Identify ways to improve your ROI with online efforts

We continue to grow and evolve our clients' online businesses by monitoring usage patterns, studying metrics, and analyzing ROI. We then go back to the drawing board and define what’s next.

Lather. Rinse. Repeat.

Evolution is honing in and refining successful efforts. It’s identifying new points of engagement. It’s focusing on conversions and goals that drive success.

Ready to take your digital strategy to the next level? Hit us up!

Work That Works

1. Define

2. Refine

3. Evolve