We’re constantly evolving our services to align with the growing needs of the digital landscape

Strategy & Planning

  • Goal Identification

    Where is Your Red Zone?

    Goals and Key Performance Indicators (KPIs) play a critical role in the development of a lasting and engaging online strategy. Whether it’s leads, sales, or sign-ups, each goal translates into a valuable online action. At Purple, Rock, Scissors we identify our clients’ goals up front, analyze performance, optimize, and focus on ROI. Otherwise, what’s the point?

  • Creativity & Innovation Best Practices

    Brainstorm Approaching.
    Umbrellas Advised.

    Our industry insight allows us to see your brand potential and pull it to the surface. Once we understand your competition, know your customers, and learn your business, we uncover new, innovative, and creative ways for you to engage online using the latest technologies and practices. This allows you to stay focused on what you do best: running your business.

  • Digital Brand Strategy & Positioning

    Do you Know Who you are Online? Your Customers Do.

    A new start-up looking for an online identity? We can help. Already established, but need a makeover? We do that too. We sculpt online identities through logo design, style guides, and collateral, but we also know that an effective online brand has more than the visuals. Your brand needs a roadmap to connect and engage. It’s all about the positioning.

  • Engagement & Messaging Strategy

    Say It. Don’t Spray It.

    Is your brand message clear as mud? What are you communicating to your audience? We help focus your message and communicate in a clear, goal-driven fashion. Knowing your customers is only half the battle. Sometimes they need a little convincing, and we’re here to encourage conversions through Strategic Messaging and Engagement.

  • Metrics & Analytics Audit

    Discover What’s Working
    and What’s Not

    Do you know what are users doing on your current site? Better yet, are they even there? By auditing analytics and performance, we establish benchmarks and uncover new goals to achieve. Metrics Audits also provide us with insight to make healthy recommendations for your site’s information architecture, UX, and funnel strategy.

  • Audience Definition

    Deciphering your Demographic

    Who is engaging with your online media? We do our homework and research your audience to ensure your online efforts are effective. Once we analyze your demographics, we tailor your design, development, and marketing strategies to entice action. In our biz that’s called "Online Conversions."

  • Account Service & Management

    A Partnership Worth Investing In

    Our Account Service & Management team offers guidance and the proverbial glue to ensure successful projects for our clients that build their bottom line. Whether it’s strategy, scope, schedules, budgets, or pulse-checks, someone needs to crack a whip around here. Our clients know that whips are blind justice for both sides.

  • Social Media Strategy

    What’s Your Plan
    for Social Engagement?

    It’s not that easy to garner the attention of your audience when they are busy chatting up and stalking friends. Having a strong Social Media Strategy separates you from the noise. The right strategy will generate the right conversations that improve and grow your brand and create evangelists. We can help get you there.

  • Digital Media Planning

    Gears in Motion for Online Marketing

    Not sure how to market your business online? Well, that’s why we’re here. Whether your campaign can benefit from well-placed retargeting ads, or by playing Cupid with SEO and PPC, it takes a good Digital Media Plan for you to be found, and good plans don’t happen over night.

  • Competitive Analysis

    Learning their Playbook

    Success online depends on your overall place in the market. Just as any good team knows their opponent, there’s much to be said about staying ahead of the game. An in-depth Competitive Analysis allows us to see how your competition stacks up, and uncover what overlooked needs your customers may have.

Design, Architecture, & Content

  • Content Strategy

    Sensibility Beyond Walls of Text

    We know you have a lot to tell your audience. The challenge is getting them to actually find it, read it, and understand it. Just like with a wrapped gift or ritzy meal, it’s all about organization and presentation. We will help you say what you mean in a way that users will understand, and in ways that will encourage maximum online engagement.

  • Information Architecture

    Anal-retentive Organization

    We blaze trails. Not the kind through trees, but the kind through your forest of content. Through evaluation and our Content Inventory process, we learn what content is most relevant, organize it, and bring it to the surface. This Information Architecture (IA) process is designed with goals in mind. It’s a California gold rush to conversions. We’ll help get you there.

  • User Experience Design

    Sketches, Diagrams, Wireframes,
    and Prototypes

    We’re obsessed with User Experience. We know the experience of websites and applications can be made more enjoyable and increase productivity all through strong User Experience Design (UX). With goals in mind, UX should encourage conversions and enforce business goals. From low fidelity sketches to hi-fi wireframes, every design has strategy in mind and builds on other aspects of planning such as Information Architecture and Content Strategy.

  • Website Design

    It’s all About Attention to Detail

    Visual Design (VD) is a critical component for any online campaign, whether it be websites, mobile applications, or email communications. We know that designing for the web requires firm understanding of business objectives and that design ensures that brand standards are carried through all UX efforts. This includes style guides, typeface, and additional creative assets that strengthen the experience.

  • Mobile Application Design

    Always Consider your Audience

    Your online experience is no longer limited to desktops. The internet is loaded with mobile applications, products, games, services, and utilities. Mobile Application Design has become a critical touchpoint for almost every digital strategy. The important question - how does mobile design affect your business? That’s where we come in.

  • Social Media Design

    Your Channels Never Looked
    this Good

    Is your campaign visually inconsistent? Well, you’re in luck. We provide cohesive design solutions across various social media channels that beef up your Cross-Platform Strategy. Our Visual Design team offers custom YouTube channels, actionable Facebook fan pages, stunning social applications, and everything else in between.

Digital Marketing

  • Cross Platform Strategy

    What’s Your Digital Marketing Mix?

    Campaigns require unique planning and management, especially across multiple platforms: websites, mobile, social, and digital outdoor (to name a few). Assembling elements for a campaign requires forethought and consistency (3), and each piece should serve a distinct purpose. We help identify the right mix for your business.

  • Traditional Marketing Integration

    A Smooth Transition

    The transfer from traditional to digital is a relay race for your audience: your campaign is passing batons from one media channel to the next. If your Traditional Marketing Integration isn’t in sync, your message could is lost. We show you how to hold a torch and keep things together between your websites, billboards, events, and other media placement.

  • Communication Optimization

    Keeping Feet out of Mouths

    The key to any relationship is communication. Are you offering a “Program line” or a “Service line”? Which one is your audience expecting? Which one are they Googling for? After deciphering your message and identifying your audience, we help you figure out how to communicate with them.

  • Online Media Management

    Laser-Focused Targeting
    and Optimized Results

    The Internet is a BIG place. Do you even know where your audience is looking? Not only do we handle ad placement, we design ads, manage ad spend, measure performance, and even optimize engagement. Hell, we’ll even order bagels if you’re lucky enough to catch a meeting in the AM.

  • Social Media Campaigns

    It’s Time for Some Mature Social Media.

    Consumers are already talking about your brand online, so how are you involved? We craft Social Media strategies that position our clients for proper consumer engagement. It’s not just about making a Facebook, Twitter, or Youtube page. It’s the strategy behind your Social Campaign that really makes Social Media effective.

  • PPC Management

    Impressions, Clicks, Leads,
    and Conversions.

    Pay-per-click (PPC) campaigns are a preferred method of advertising on search engines because you only pay to reach those who are interested. We align media budgets with your business objectives. Our team closely monitors your campaign and finds ways to optimize performance while increasing your Return on Investment. Most clients seem to think that’s pretty important. We seem to agree.

  • Search Engine Optimization

    A Race to the Top

    As most customers never click beyond the first page of search engine results, companies that rank within the top ten organic results receive greater visibility, more visitors, and ultimately more business. Our goal is to get you there. With strategic keyword research and selection, we tailor your SEO strategy to push you to the top.

Social Media

  • Audience Engagement

    Strike a Balance and Still be Honest

    Do you know what the world is saying about your brand? You may be asking whether to update, thank, defend, or listen. We help find your audience, understand the fine line, and provide strategies for engaging with your customers, and introduce brand value on multiple levels.

  • Editorial Content Planning

    What to Say and When

    One of the most time consuming and pondered aspects for Social Media content providers is what to say and when. We help draft just the right message, the appropriate timelines, and even build strategies for your real-world efforts including events, sweepstakes, and promotions. When spontaneity isn’t enough, we ensure our clients’ media plans are connected, through and through.

  • Social Moderation

    How Many Bad Apples Spoil
    the Bunch?

    Social outlets can be time-consuming, especially when not everyone plays nice with each other. There’s a fine line between Customer Service and protecting yourself. Through scheduled Social Moderation, we can help monitor and protect both your audience and your brand perception.

  • Social Media Optimization

    Sometimes Quality trumps Quantity

    There is more to measuring your social media’s success than counting “likes”. Social Media involves building interaction with your brand, and this interaction requires continuous optimization to build brand evangelists. Stronger evangelists equate to strong customers, and this is where your ROI snowball begins.

Technology Services

  • Technical Planning & Architecture

    Well, Technically Speaking...

    Don’t know a 0 from a 1? You’ll never need to. With today’s sophisticated connections of networks and software, we provide technical planning and architecture for almost any size project. From software selection, to hosting specifications, UML diagrams, database schema, data sets and everything else in-between. Leave the tech stuff to us and we’ll get you where you need to be.

  • Web Programming & Development

    Abracadabra with the Keyboard

    As pride-filled maniacs in semantics & accessible W3C (1) standards, we work behind the scenes to make your projects work online. Our programers and developers construct our web projects using standard-compliant HTML, CSS, and interactive Javascript libraries that both impress users and beckon tech geeks.

  • CMS Design & Implementation

    Turn Over the Keys for the
    Day-to-Day Updates

    Want to be the wizard behind the green curtain? By designing and integrating a Content Management System (CMS), we give you the power to control your website. Content Systems are most convenient for online publications and news sites with multiple editors, so we hand over the cruise-control keys to your web team. Unless of course, that team is us.

  • eCommerce Development

    Checkout Lines Open 24 hours a Day

    Online Retail is a complex labyrinth of payment processing, inventory management, merchant accounts, and security concerns. Our eCommerce services include not only website development, but also integration into many well-known payment processors including PayPal, Google Checkout, and Amazon. Even complex donation portals are no match for our team of developers.

  • Rich Internet Applications

    Online Products and
    Interactive Web Apps

    Our “heavy lifting” website development services also cover unconventional and difficult development projects. This includes custom content management workflows, API and data integration, scripting massive content migrations, or any other situation that makes you wonder if it’s even possible. We always try to answer that with a “yes”.

  • Mobile Application Development

    Climb into Your Customer’s Pocket

    Whether it’s part of your media campaign or the core of your business, our developers plan and program customized mobile applications for various platforms including iPhone, iPad, Android, Tablets, and Blackberry. If you want to be in your customer’s pockets, we’ll help get you there. No, not like that. Well, yes...like that too. Never mind. You get the picture.

  • Performance Optimization

    and Loading...and Waiting...

    Information is readily accessible on the internet, and your customers’ attention spans don’t wait for slow-loading websites. Website performance may degrade over time due to increases in traffic, additional assets, and sometimes even by turning the keys over to the ill-fated intern content editors. Our programmers help optimize and tune existing websites for improvements in speed, traffic increases, and compress those big old graphics that are...yep, still loading.

  • System Integration & Deployment

    Servers, Cocktails, Third-parties,
    and After-parties

    Launching new sites can be complex, especially if you are upgrading your network systems. Our team offers customized solutions for system integrations and server configurations that support almost any size project. Deployments are inevitable, so selecting and configuring your hosting environment is critical. Once everything is connected and your project is launched, we can finally pop the bubbly and get down to business.

  • Social Media Applications

    The Next Level of Social Engagement

    Social Media is a tremendously influential format. Our programmers develop one-of-a-kind social media applications that engage your audience like never before. Whether on Facebook, mobile devices, or tying directly into your websites, our programmers also stay on top of the ever-changing developer documentation so that we keep your project ahead of the curve and within budget.

Quality Assurance & Testing

  • Code & Architecture Audit

    Look Before You Leap

    When we absorb existing development projects, our team assesses the technical architecture and underpinnings before making any significant changes or updates. By performing an upfront Code and Architecture Audit, we identify the pros, cons, and pitfalls of existing systems, and can better plan the work that lays ahead. We may also find ways to save time and resources before trekking down the wrong path. They always say “a stitch in time saves nine”. We’re not sure who “they” are, or what “that” means, but we guarantee that “preventative maintenance is preferable”.

  • Cross Browser / Platform Testing

    Not the Most Fun Part of our Job...

    Toddlers have nightmares about monsters. Developers have nightmares about browsers. With countless rendering issues and “incompatibilities” across different platforms, this is the perfect example of why we have to test everything before the launch of your project. Whether it’s Internet Explorer, Chrome, Safari, Firefox, or even comparing mobile platforms, we make sure your project looks good no matter how your audience views it.

  • Load & Stress Testing

    Caution: Congestion Ahead

    In order to prevent it from giving up on the world, it is important to perform stress testing on high-trafficked projects. Heavy traffic means loaded servers, so our team runs load and stress tests on large-scale projects to help ensure uptime and optimal performance. Through testing we may uncover the need for additional server configuration tweaks, updates, or other optimizations to support your project. Being popular ain’t easy.

  • Security Testing

    What is Security Worth to You
    AND Your Users?

    You can never be too cautious if your site accepts login credentials, private information, payments, and donations. Hindsight is 20/20, and it can be even more costly when security is involved. Sometimes we even bring in outside experts to help ensure and verify the security of our large-scale projects because we know that customer trust is invaluable. Where does security fall on your priority list?

  • Payment Transaction Security

    Digital Deadbolts and Lockboxes

    With online payments surging, secure transactions feel like a commodity. We know that security is still of the utmost importance when customers’ bank accounts are involved. By stealing credit card, social security, or PayPal information, a hacker can put your customers out of luck and put you out of business. Any serious online vendor knows that Payment Transaction Security is a wise investment.

Analytics Measurement & Evolution

  • Analytics Analysis

    We’ll Crunch Numbers. All You Need to do is Present to your Boss.

    Measuring website activity, application use and e-commerce purchases call for more abstract tools and analytical thinking. Lucky for you, we’ve got the right tool belt and thinking caps to size up the success of your campaign. Analyzing your Analytics identifies ways to optimize, improve, and grow. Clicks and bounces aren’t as foolhardy as you may think.

  • Optimization & Recommendations

    Where the Rubber Meets the Road

    Seasons, consumers, and clicks change, so we help you navigate the ups and downs of your campaign with Optimizations and Recommendations. We know that improving the performance of your websites and products helps build your bottom line. If you think your campaign is down for the count, we find ways to prop things back up.

  • Custom Reporting

    Your Digital Digest, Made to Order

    Performance information of your digital assets can be tough to chew. We offer a system that delivers customized reporting, outlining a simplified summation of your peaks and valleys. Yes, that means pretty graphs and charts. These tangible reports are the perfect dessert to share with your stakeholders, and they help us identify new ways to optimize your campaigns.

  • A/B Testing & Optimization

    Practice Makes Perfect

    SELL, SELL, SELL. We get it. We took the time to identify your goals, remember? By fine-tuning your engagement with A/B and Multivariate Testing, we make sure your conversions go up, and to make sure your costs go down. This eliminates the subjectiveness of design and focuses on the actions of your customers.

  • Usability Analysis

    Don’t Keep Them Guessing

    To make sure users can move easily from Point A to Point B, we take extra effort to consider how “usable” your site is. You don’t go looking for motor oil in the milk aisle, do you? ...Well, we hope not. Usability can do wonders to increase visitor retention, encourage site interaction, and decrease bounce rates. Whether starting a redesign or revisiting an existing project, this is typically where we begin.

  • Social Media Reporting

    Filtering your Influence

    Social Media isn’t very social if there is no interaction. After rounding up the necessary data, our marketing team offers recommendations and strategies that enhance your social presence. Engagement is more complicated than counting Facebook friends, so your Social Media reporting will be just as unique as your campaign.

  • ROI Analysis

    The Bottom Line

    Who did what, and where? The better question is...what is it costing you? We offer ROI Analysis for your digital campaign to keep an eye on the numbers and focus on your goals. Whether it’s online sales, site traffic, lead generation, or email sign-ups, we crunch it all together and make the big picture easy to understand. We know your digital strategy is a big investment. We’re here to help make sure it’s a wise one.