Strategy & Planning
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Goal Identification
Where is Your Red Zone?
Goals and Key Performance Indicators (KPIs) play a critical role in the development of a lasting and engaging online strategy. Whether it’s leads, sales, or sign-ups, each goal translates into a valuable online action. At Purple, Rock, Scissors we identify our clients’ goals up front, analyze performance, optimize, and focus on ROI. Otherwise, what’s the point?
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Creativity & Innovation Best Practices
Brainstorm Approaching.
Umbrellas Advised.Our industry insight allows us to see your brand potential and pull it to the surface. Once we understand your competition, know your customers, and learn your business, we uncover new, innovative, and creative ways for you to engage online using the latest technologies and practices. This allows you to stay focused on what you do best: running your business.
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Digital Brand Strategy & Positioning
Do you Know Who you are Online? Your Customers Do.
A new start-up looking for an online identity? We can help. Already established, but need a makeover? We do that too. We sculpt online identities through logo design, style guides, and collateral, but we also know that an effective online brand has more than the visuals. Your brand needs a roadmap to connect and engage. It’s all about the positioning.
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Engagement & Messaging Strategy
Say It. Don’t Spray It.
Is your brand message clear as mud? What are you communicating to your audience? We help focus your message and communicate in a clear, goal-driven fashion. Knowing your customers is only half the battle. Sometimes they need a little convincing, and we’re here to encourage conversions through Strategic Messaging and Engagement.
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Metrics & Analytics Audit
Discover What’s Working
and What’s NotDo you know what are users doing on your current site? Better yet, are they even there? By auditing analytics and performance, we establish benchmarks and uncover new goals to achieve. Metrics Audits also provide us with insight to make healthy recommendations for your site’s information architecture, UX, and funnel strategy.
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Audience Definition
Deciphering your Demographic
Who is engaging with your online media? We do our homework and research your audience to ensure your online efforts are effective. Once we analyze your demographics, we tailor your design, development, and marketing strategies to entice action. In our biz that’s called "Online Conversions."
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Account Service & Management
A Partnership Worth Investing In
Our Account Service & Management team offers guidance and the proverbial glue to ensure successful projects for our clients that build their bottom line. Whether it’s strategy, scope, schedules, budgets, or pulse-checks, someone needs to crack a whip around here. Our clients know that whips are blind justice for both sides.
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Social Media Strategy
What’s Your Plan
for Social Engagement?It’s not that easy to garner the attention of your audience when they are busy chatting up and stalking friends. Having a strong Social Media Strategy separates you from the noise. The right strategy will generate the right conversations that improve and grow your brand and create evangelists. We can help get you there.
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Digital Media Planning
Gears in Motion for Online Marketing
Not sure how to market your business online? Well, that’s why we’re here. Whether your campaign can benefit from well-placed retargeting ads, or by playing Cupid with SEO and PPC, it takes a good Digital Media Plan for you to be found, and good plans don’t happen over night.
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Competitive Analysis
Learning their Playbook
Success online depends on your overall place in the market. Just as any good team knows their opponent, there’s much to be said about staying ahead of the game. An in-depth Competitive Analysis allows us to see how your competition stacks up, and uncover what overlooked needs your customers may have.