Purple teamed with 22 Squared for a full-fledged, interactive banner campaign promoting basketball, beer, and Buffalo Wild Wings. Appearing on sites like ESPN and Fox Sports, the ads certainly stole attention away from game stats and had fans endlessly entertained.
The Beer Pour banner challenges users to steer the mug to catch the spurting suds from the multiple taps. It's no easy task, but win or lose, players are rewarded with a link to find a nearby Buffalo Wild Wings location. What a prize!
Just when the best ballers think they had spot-on aim, The Shooter banner put users to the test as a cannon shot mini basketballs at a target ahead. The bulls-eye? None other than the wild winged Buffalo himself.
With balls bouncing across the screen from banner to banner and into the hoop, this ad catches the audience's eye as - word by word - the "Watch Tourney Here" headline is revealed. Buffalo Wild Wings definitely scored with this one.
The creative team at Purple, Rock, Scissors didn't stop at three. We exhausted every grand idea we had, coming up with more than 10 different games and themes for interactive banners, including squirting hot sauce, bowling with bottles, shooting a ball, knocking over mugs, and a basketball/beer/buffalo wing slot machine. We may have had a little too much fun.
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