Purple teamed up with Walrus and Ready Set Rocket, two New York-based advertising agencies, to craft an interactive custom Facebook application for Emergen-C ®. By adding social engagement into the mix, these vitamin-infused drink packets got a much-needed boost!
What better way to generate leads than to give away free samples? This campaign increased product trials, brand awareness, and consumers' nutrition count! You know what they say: "Once you go vitamin pack, you don't go back"...or something like that.
Our challenge was to build an application that entertains, informs, and begs to be shared. The app does just that, with over 9,000 installations and 17,000 shares to date!
The application prompts users to select a flavor of Emergen-C ® for their friends based on their "low-energy" Facbeook statuses, thereby "Sharing the Good." The user is directed to a customized video page, animating them within the video using their profile picture and recent status, using an intense motion-tracking process.
The Installer Institute provides hands-on instruction for car audio electronics installers in the growing mobile customization industry.
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Purple, Rock, Scissors teams up with 22 Squared to work on a new national campaign for Publix Super Markets: Publix Sunday Dinners.
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When VIZIO needs a top-performing website, Purple and Magnetic Creative tag team to take VIZIO to a new digital dimension.
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