One of the world's most advanced robotic surgery institutions, Florida Hospital's Global Robotics Institute, knows the importance of informing and attracting patients on a global scale. When you have the world's most experienced robotic prostatectomy surgeon, you should let everyone know! In order to accomplish this, Florida Hospital hired Purple, Rock, Scissors to improve their digital presence and performance.
Launch Site
Site traffic increased by over 28% thanks to these efforts to optimize search engine performance. With cost per lead being reduced by a staggering 90%, their ROI now has an estimated ratio of 3.2 to 1.
Directing the Global Robotics Institute's Google AdWords traffic to procedure-specific landing pages has resulted in an increase in visits, global users, and notably, Conversion Rate. With a previous conversion rate of 0.15%, Purple's strategy has boosted this ratio by 900%!
Our lead generation process focuses on enhancing the homepage aesthetics of the Global Robotics Institute website and calls to action, designing and developing new landing pages, testing Paid Search results, and performing Search Engine Optimization. We fleshed out the Prostate 101 Campaign, complete with custom landing pages, a PPC facet, and digital banners.
Purple performs SEO surgery with in-depth content inventories. With thousands of pages within the Global Robotics Institute website, there is much to be accounted for, not only by our team, but by search engines! In this industry, ranking at the top of results is of dire importance.
The Installer Institute provides hands-on instruction for car audio electronics installers in the growing mobile customization industry.
View Project
Healthy100.org joined forces with Purple to develop an iPhone application that guides users through their water consumption regimen.
View Project
Bono's Bar-B-Q put Purple, Rock, Scissors in the kitchen to cook up a more effective digital strategy.
View Project