Purple, Rock, Scissors jolted life back into Florida Hospital's Healthy100.org with a website redesign that establishes branding and introduces new features. The site now showcases the wealth of knowledge offered by Florida Hospital in a more user-friendly, aesthetically pleasing fashion, and even looks healthier!
Launch Site
The new site's UX organizes content more logically for events, articles, recipes, and podcasts so users can more easily browse resources. With the rejuvenated site, article views went up 340%, event views up 147%, and recipe views 150%.
Organic search engine rankings increased by more than 33%, appearing more frequently and "higher up" when users search related keywords.
Visitors and registered users alike can be reached through the newly incorporated social media outlets like the custom branded Facebook Fan Page. The page has links to Healthy 100's age calculator, podcasts, recipes, and the option to join Healthy100.org.
View Fan PagePurple even developed a digital display promotion for Healthy 100 at the Amway Arena during the Orlando Magic halftime show. On the Jumbotron was posed the question, "What do you want to do when you're 100?" The audience could visit the mini-site using their mobile devices to post their answers on the Jumbotron. Also included in the campaign were QR codes on display advertising for game-goers to scan and easily access the promotional site.
Healthy100.org joined forces with Purple to develop an iPhone application that guides users through their water consumption regimen.
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XV Enterprises teams up with PRPL for the full-service treatment including branding, lead generation, and a visibility campaign.
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Florida Hospital's Global Robotics Institute, knows the importance of informing and attracting patients on a global scale.
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