Installers Institute

Remake & Model
of Installer Institute

Technical training facility and brainchild of Metra Electronics the Installer Institute provides hands-on instruction for car audio electronics installers, educating and certifying students in the growing mobile customization industry. The institute, in an effort to compete in this growing landscape, came to Purple, Rock, Scissors for a new website design, social media campaign, and digital marketing strategy.

Launch Site

The result

Organic search rankings for Google improved drastically, as the optimized site now ranks on the first page of results for many high-volume keywords. Purple boosted keyword rankings 75 to 90 percent and improved the site's search positioning.

From the point of launch, the new interface has shown a leap in traffic, generating more than double the leads of prior months, from 116 per month to 337 on average.

The average conversion rate of this PPC campaign was 10.8%, compared to a rough par of 2.5% for web ads.

Even better yet, the Facebook cost-per-click (CPC) in this campaign was 1/3 the cost of traditional PPC CPC. That's thrice the bang for your buck.

Driving Back Home

In order to draw graduates and industry employers back to the Installer Institute's website, direct email campaigns are used to keep students aware and engaged. The communication strategy calls for students and alumni to post resumes, and for employers to publish job openings.

The Perfect Placement

The campaign incorporates Facebook ads targeting to the primary young male market across the country. The ads garnered thousands of impressions from the start, and in turn, a significant amount of impressions and conversions. Our campaign effectively speaks to the intended audience, capturing their attention, and generating leads.

Providing a Dashboard
of Choices

Installer Institute alumni maintain interaction with the school through an improved secure login system: a student intranet. Once inside, students are able to create and submit resumes to job bulletins and to the employers partnered with Installer Institute. Because alumni and existing employers of graduates are important to the institute, we retarget students and employers through email marketing to strengthen engagement.

View All Services →

  • Strategy & Planning
  • Design, Architecture, & Content
  • Digital Marketing
  • Social Media
  • Technology Services
  • Quality Assurance & Testing
  • Analytics Measurement & Evolution

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