Purple added a new facet to Metra Electronic's digital strategy: Smartphone Applications. Now the installers in the shop don't have to roll out from the guts of the car to get quick info at their fingertips, but they might get their phone a little greasy.
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The Metra Mobile App has 15,000 iPhone downloads and over 10,000 Android downloads. It's no wonder users rate it 4 & 1/2 Stars with download rates and reviews like these.
The Application allows dealers and customers to look up Metra parts by vehicle make, model, and year with ease, as well as respective instruction kits. It also features videos, a stream of the newest Metra products, and information about individual Metra brands such as Tsunami, Raptor, Axxess, and Ethereal. Now that's convenience.
The Metra application is currently in the iPhone and Android markets. No matter what your mobile allegiance, Purple, Rock, Scissors develops across multiple platforms. We just want everyone to be happy.
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