Purple struck a deal with Metra Electronics to develop Metra Dealer, a custom online ordering platform for product distributors. With their new web application, Metra avoids the archaic fax orders, 9-to-5 constraints, and slapdash inventory.
A year after launch, the dealer site sees on average 200 bulk orders a month - orders once taken by phone or fax prior to the inception of Metra Dealer.
A customer base of 2,000+ authorized dealers completed over 2,700 orders in the first year of operation.
Distributors have the privilege of receiving dealer-specific pricing, based on the items and quantity that they order. This is controlled by our custom concoction known as the pricing matrix.
Metra Dealer, a portal in which approved distributors can order bulk products from Metra Electronics, needed a Business-to-Business order & inventory platform to aid in quick, easy order submissions. Purple built a custom and secure log-in system for product ordering so distributors can stock up on everything Metra has to offer.
We aren't talking about selling a measly t-shirt and vinyl album, here. Metra Dealer's database contains more than 10,000 unique SKUs of over several product brands, including Ethereal, Raptor, Axxess, and Tsunami. Good thing the carts are virtual!
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