Cheap Undies

Cheap Undies is an online retailer offering quality, affordable, men’s and women’s undergarments. The brand has a fun, “no frills” kinda attitude. The visual design is clean and usable, and plays to the strengths of Cheap Undies’ E-Commerce platform. In addition, Purple, Rock, Scissors delivered a comprehensive style guide, complete with an E-Newsletter. The style guide has helped Cheap Undies’ maintain visual consistency throughout the management and integration of their project.

Freshpair, the founder of Cheap Undies, is a leading online retailer of men’s and women’s intimate apparel. The company provides everything from basics, like classic Calvin Klein underwear or comfortable Vanity Fair bras, to high end designer brands like C-IN2 and Diesel underwear.