Hospice of the Comforter

Purple, Rock, Scissors worked with local palliative care provider Hospice of the Comforter, architecting a full redesign from the ground up to make the site more accessible and efficient, while delivering a one-to-one feel.

The redesign was mindful of the brand’s mature female demographic, softening lines, textures, and colors to create a warm and inviting feel while increasing readability for the elderly by offering adjustable font sizes and tailoring copy. The overhaul also included a full SEO audit, analysis and onsite implementation; compliance with the Americans with Disability Act guidelines; and multilingual capabilities to further connect with Florida’s growing Spanish-speaking population.

Strong, hierarchical calls-to-action funnel visitors to volunteer opportunities, secure online giving, a patient referral program, photojournalistic galleries and notably more.