How To Do Florida

Purple, Rock, Scissors partnered with the Crawford Group to develop an interactive website for “How to Do Florida.” From surfing to kayaking, this unique high-definition television series entertains, teaches, and encourages Floridians and tourists to experience Florida’s outdoor lifestyle. The show’s host, Chad Crawford of Crawford Group, drives viewers to the website, which features additional “how to” video segments, behind the scenes and bloopers footage, and much more. Beyond entertainment, the site offers valuable resources to help you learn Florida’s wildlife and culture. 

“Beyond visiting theme parks or going to the beach, most newcomers or even native Floridians don’t know truly how to ‘do’ Florida,” says Crawford. “This show will teach our audience how to uncover those experiences, and we’ll have a lot of fun doing it.”