Purple, Rock, Scissors teams up with 22 Squared to work on a new national campaign for Publix Super Markets: Publix Sunday Dinners. Now families and friends can prepare for their Sunday meal digitally with this new microsite, and boy is that just all gravy.
In under six months, the Publix Sunday Dinners site accumulated more than 450,000 visits, with over 3,000 users planning their dinners with the Facebook application and signing up for the monthly newsletter of recipes.
Content engagement ranks in with an 11% conversion rate for extensive on-site activity. People must really like what's on the menu!
A custom Facebook Application allows users convenient bookmarking, sharing, and an event creation system to make meals "deliciously social". Users can create their own Sunday Dinner by building a menu using recipes from the site, then inviting friends and family with a Facebook event using their connected accounts.
Monthly email communication strategies include interactive polls that drive traffic back to the website to stir engagement and interest. These periodic newsletters keep the Sunday Dinner families craving more!
Our digital strategy includes a targeted SEO campaign of over 200 unique on-site recipes and articles. Having conducted in-depth keyword research for dishes and ingredients of the recipes, We ensure that the Publix Sunday Dinners site would be easily accessed and highly ranked in top search engines. The website is just too great to let it go unseen...or...uneaten!
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