Tim Tebow Foundation

Growing the Fan Base

The needs of starting up a philanthropic movement led the Tim Tebow Foundation to Purple, Rock, Scissors for the development of a CMS-driven website, as well as an effective digital game plan that could be kicked off, stat.

Helping bring Faith, Hope, & Love to those in need.

With this organization, fans and donors are kept in the loop not only through the website, but with more personal emails. To overcome the challenge of getting willful addresses, Purple assists the foundation with an email lead generation campaign that included Facebook ads, social sharing, and strong calls to action.

In preparation for Tim Tebow's Super Bowl commercial, we prepared the new Foundation Site for anticipated spikes in traffic. This was accomplished by rigorously testing the sites, simulating operational efficiency at peak times and using Amazon Cloud hosting. The website encountered a surge of over 350% in hits in just one day.

Tim's lead generation efforts have successfully accumulated more than 9,000 sign-ups, and continues to attract more fans and donors each day.

Launch Site View Fan Page

Helping the Good Do Good

Purple, Rock, Scissors constructed the site's donation portal, linking it to the foundation's account system for a reliable and simple donation process. The user interface is simple and to-the-point, leaving everyone with a good feeling.

Growing the Fan Base

Without a customized and engaging fan page, brands pale in comparison and underperform. We've developed a custom-built Facebook strategy that communicates what the Tim Tebow Foundation represents. Not to mention, our Welcome tab also reels in the "likes."

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  • Strategy & Planning
  • Design, Architecture, & Content
  • Digital Marketing
  • Social Media
  • Technology Services
  • Quality Assurance & Testing
  • Analytics Measurement & Evolution

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