Crafting an environmental digital experience that rocks.
In an effort to engage guests in a fresh way, Hard Rock built a network of “Rock Walls,” or interactive kiosks in locations worldwide that showcased their arsenal of musical artifacts. With 170 screens already standing in Hard Rocks around the globe, they were ready to provide a new VIP experience, and they put the spotlight on PRPL to improve their existing system.
Research, UX Design, Animation/Motion Graphics, Persona Development, Product Design, Kiosk Build, Content Strategy, Visual Design, Emerging Technologies
We conducted extensive research to figure out what new features would seamlessly improve user experience on legacy hardware. The new content needed to reflect both Hard Rock as a whole and each individual location.
Because the operating system and hardware ran on Windows 7, served through Mac minis, and displayed on Samsung screens, adjustments had to be made. The older framework had limited memory and space, plus it lacked native handling for functions like touch and drag.
Luckily, PRPL’s engineers don’t subscribe to a specific set of technologies. They built a new interpreter for those touch features, seamlessly integrating the software and hardware for a holistic Hard Rock experience.
Guests can snap a memory of their trip via photo or GIF, share on socials, and add a genre-themed border. Hard Rock can use data captured during these experiences to get closer to its customers.
Our engineers analyzed and tested various cameras, considering screen size, price, functionality, and privacy laws.
The revamped Rock Wall made its debut in Spring 2017, and we helped unveil it to their initial locations, making any last refinements along the way so it’d be pitch perfect. We worked closely with Hard Rock’s IT team as they deployed the first five test locations, and offered further support for 15 beta locations.