Metrics & Analytics Audit
By auditing analytics and performance, we establish benchmarks and uncover new goals to achieve. Metrics audits also provide us with insight to make healthy recommendations for your site’s information architecture, UX, and funnel strategy.
Just as any good team knows its opponent, we take an in-depth look to see how the competition stacks up against current efforts. Extensive competitive analysis uncovers customers’ overlooked needs and opportunities for optimization, arming clients with knowledge of the landscape.
Engagement & Messaging Strategy
We help connect brands with their audience online, with relevant content that allows users to learn more and take action. By focusing our clients’ messages to communicate in a clear, goal-driven fashion, we encourage meaningful interactions and, in turn, qualified conversions.
Goals and key performance indicators (KPIs) play a critical role in the development of a lasting and engaging online strategy. Whether it’s leads, sales, or sign-ups, each goal translates into a valuable online action. At PRPL, we identify our clients’ goals up front, analyze performance, optimize, and focus on ROI. Otherwise, what’s the point?
Account & Program Management
Our account and program management team offers guidance and the proverbial glue to ensure successful projects for our clients that build their bottom line. Whether it’s strategy, scope, schedules, or budgets, we will keep the pulse and crack the whip for clients with small accounts or even large program portfolios.
Adaptive Website Design
Adaptive design is a critical component across every digital touch-point. This includes websites, mobile applications, and email communications. We scale interaction and visual design principles to engage users on every level, through every channel, maximizing campaign reach.
The best digital strategy includes meaningful engagement with your users and customers. Telling the story through engaging motion graphics will captivate audiences and build better connections. We know that content is king, and meaningful visuals are intelligent tactics to communicate with the world.
Text-based content is very one-dimensional. Sight, sound, body language, personal connections—video is on the rise to become the most engaging method to communicate with your customers, and is a critical component to your digital strategy. We offer soup-to-nuts video production service, from pre-pro through post-production.
Field & Studio Photography
PRPL provides in-house studio photography services to capture your story, bringing your products and services to life. People, places, interior / exterior, products, lifestyle, and everything in between. Rich content strategy is defined through engaging and captivating photography, video, and motion.
3D Modeling & Animation
Sometimes, a video camera can’t capture the big idea, and a flat design doesn’t do it justice. PRPL helps companies create compelling experiences using digital 3D art, modeling, and CGI to develop rich online experiences.
Experience, Architecture & Content
We know you have a lot to tell your audience—it’s all about organization and presentation. The challenge is getting them to actually find it, read it, and understand it. PRPL helps its clients say what they mean in a way that users will grasp, encouraging maximum online engagement.
Information Architecture (IA) & Taxonomy
We blaze trails through forests of content. Through evaluation and a proper content inventory process, we learn what content is most relevant, organize it, and bring it to the surface. This information architecture (IA) process is designed with our client’s goals in mind for better usability and conversions.
User Experience (UX) Design
We’re obsessed with good user experience. With goals in mind, UX should encourage conversions and support business goals. From low fidelity sketches to hi-fi wireframes, every design has strategy at the helm.
Content Development & Copywriting
Any successful digital experience relies on valuable content. PRPL develops editorial content, clear calls to action, video, animation, and story-telling to connect with your customers and drive meaningful engagements. We even collaborate with your in-house content teams to top-edit and simplify for online consumption.
Editorial Content Planning
The difference between spam and meaningful content is whether these integral factors were considered: who, where, when, and why. We help our clients draft just the right message, develop content schedules, and build strategies for real-world efforts, including events, sweepstakes, and promotions.
Digital Media Planning
The slew of options for where to market your business online can make for weighty decisions. Some campaigns benefit from playing Cupid with SEO and PPC, while others from big social media promotions. It takes a strong digital media plan for you to be found, and we know where they’re looking.
PPC & Search Engine Marketing
We align media budgets with business objectives, driving traffic through efficient pay-per-click (PPC) campaigns to landing pages that perform. Our team closely monitors each search engine marketing campaign and finds ways to optimize performance, while increasing your return on investment (ROI).
Search Engine Optimization (SEO)
As most customers never click beyond the first page of search engine results, companies that rank within the top ten organic results receive greater visibility, traffic, and ultimately, business. With methodical keyword research and selection, we tailor your SEO strategy to push you to the top.
Social Media Campaigns
We develop strong and consistent messaging across channels that separates our clients from the noise. Through contests, gamification, and paid promotions, social media marketing generates conversations that grow your brand and create evangelists.
Web Programming & Development
CMS Design & Implementation
We’ve accumulated a range of experience handling open-source platforms like Drupal, Wordpress, and Expression Engine; enterprise systems such as Sitefinity and Alfresco; and custom asset management platforms for proprietary business solutions. This all lends itself to educating and equipping our clients with necessary tools to manage content.
System Integration & API Web Services
Large and complex digital strategies require scalable and reliable platforms that connect to a variety of systems. PRPL provides customized solutions to build and fuse our client’s digital touchpoints across websites, e-commerce, web applications, intranets, and social platforms.
We build and integrate strategic e-commerce systems for our clients leveraging well-known technologies, such as Magento, Shopify, PayPal, Google Checkout, and Amazon. We approach e-commerce from a holistic perspective, integrating with relevant CRM systems, fulfillment software, and intelligent customer re-marketing campaigns.
Quality Assurance & Testing
Code & Architecture Audit
When absorbing existing development projects, our team assesses the technical architecture before making any significant updates. By performing an upfront code audit, we identify the pros, cons, and pitfalls, and can better plan the work ahead. In the end, this saves time and resources before exploring the wrong path.
Cross Browser & Platform Testing
One of the most challenging aspects of ubiquitous design is accommodating the appropriate channels. We analyze data and analytics from your customers to ensure we are supporting the most widely adopted browsers and devices, without wasting time supporting irrelevancy. This approach ensures speed to market and reduces up-front technology investment.
Website Performance Optimization
Website performance may degrade over time due to increases in traffic, additional assets, and a host of other reasons. Just by compressing assets between large-scale retina and mobile devices or cleaning up code, our programmers help optimize and tune existing websites for improvements in speed and traffic.
Website Security Testing
Hindsight is 20/20, and it can be costly when security is involved. Sometimes we even bring in outside experts to help ensure and verify the security of our large-scale projects, because we know that customer trust is invaluable. You can never be too cautious if your site accepts login credentials, private information, payments, and donations.
Analytics Measurement & Evolution
We offer ROI analysis for your digital campaign to keep tabs on the numbers and zoom in on your goals. Whether it’s online sales, site traffic, lead generation, or email sign-ups, we crunch it all together and make the big picture of your investment easy to understand.
A/B Testing and Refinement
After taking time to identify our clients’ goals, we fine-tune audience engagement with A/B and multivariate testing, ensuring that conversions go up and costs go down. This eliminates the subjectivity of design and focuses on the real actions of your customers.
Optimizations & Recommendations
Through the ever-changing seasons, consumer habits, and technology, we help clients navigate the ups and downs of each project with optimizations and recommendations. Our team knows that improving the performance of products and online presence work together to build your bottom line.
We deliver customized performance reports, highlighting campaign peaks and valleys with simplified summaries or the gritty details. Tangible reports are the perfect dessert to share with stakeholders, and they help us pinpoint new ways to optimize your campaigns.
Social Media Reporting
There is more to measuring your social channels’ success than counting fans and followers. Social media marketing involves building interaction and personal connections with your brand, which requires continuous evaluation and optimization to build that core online community.
Customer Relationship Management
Lead Generation Campaigns
Just because you build it, doesn’t mean they’ll come. We help dissect the consumer’s thought process and reconfigure our clients’ email campaigns to generate more leads. With the right message, strong user experience, and the proper communication tactics, we reel them right into your conversion funnel.
Retargeting Campaign Optimizations
By strategically segmenting database lists and retargeting customers with focused communication, our marketing team helps generate more qualified conversions. Solid email marketing campaigns, coupled with A/B testing, can resurrect those unresponsive leads.
ESP & Email Marketing Campaigns
Depending on a client’s market and products, email communication is often both more effective and easily measured than direct mail or outdoor. Targeted and well-scheduled email campaigns encourage customer loyalty, new business, and consumer engagement, so our clients may focus on the output driving it all.
Social Media Strategy
Done right, social marketing fosters relationships with the online community, serving as an integral facet of your business. It is imperative to plan and execute a social media strategy that will attract, inform, and engage the audience in those few crucial moments of idleness or times of need.
Audience & Social Engagement
Learning to actively share, listen, and react in real time is key to manning a brand’s social profile. We help our clients find their appropriate audiences, providing strategies for maximizing customer engagement and building brand value.