A few months ago, we announced a partnership with the Field Museum in Chicago to improve the user experience of their website and make it more enjoyable for visitors. We developed a content strategy and new site architecture while also designing a fresh web presence to compliment their new brand.
Just in time for the museum’s 125th anniversary, we’re super happy to announce that the website is now live! PRPL’s goal was to make the roughly 2000-page website a place where you can explore the museum’s scientific discoveries from anywhere in the world. The newly designed site features include:
- A revised information architecture and updated menu structures to showcase the museum's exhibitions and groundbreaking scientific research
- Easier access to events, even segmented by age and target audience
- Expanded tagging systems across blogs, events, exhibitions, and more to help users discover content related to their interests
- Tons of micro-interactions that let you virtually explore Earth’s history
From day one of our partnership, our strategy, design, and development teams got digging to rebuild the site into an intuitive experience that guides users to the content they want to see. We approached the massive project through rapid iterations on wireframes and visual design, agile workflows with the Field Museum team, an information architecture overhaul, and a cleaner menu structure. Thus, we were able to unearth the wide variety of things guests can experience at the museum and learn about online.
Not only does the website bring their new brand to life, but it’s backed by data-driven research so we can ensure that the elements and features work together to create a dynamic user experience.
We’ve only just begun helping one of the world’s largest natural history museums pave new paths on the digital frontier. During the next phase of our partnership, we’ll be rethinking the donation and membership experience, creating easier ways for educators to access materials, and building features to help the Field Museum scientists share their work with researchers around the world.
Take a look at the Field Museum’s site for yourself and play around. Make sure to check out their blog for a deeper dive into all the exciting new features.
