Branding a new way to vacation
free of stress and full of fun.
Evermore Resort is a new vacation oasis set to open summer 2023. This new type of resort allows folks to book everything Evermore offers under the same ease-of-use and guest experience one expects from a top tier resort. Evermore’s goals are to remove uncertainty and stress from the vacation booking process, prioritize the vacationer, and communicate the quality of the experience.
The Evermore brand is rooted in Florida wildlife and stylized nature imagery. This concept also invokes a sense of nostalgia and serenity associated with stress-free travel and resort living.
It will give the vacationers an elevated vibe to their stay while still encapsulating a warm and welcoming environment.
Evermore’s branding is centered around its logo: the Sunburst. This iconic image is inspired by the bright Florida sun. The rays can be translated into different contexts to represent more Florida imagery—palm branches and waves or water ripples.
The palette of hues we chose are drawn from the Florida sky, water, and nature. The primary palette emulates a bold sunset and the support palette is soft and neutral.
Typography is just as important as imagery when it comes to brand recognition. Evermore’s type is versatile yet classic. We used Zeitung Pro, Zeitung Mono Pro, and Henriette—a mix of serif and sans serif to cover all the bases.
Our team delivered brand guidelines for use during Evermore’s development process and future operations. Although it’s extensive, it’s designed to be flexible and extensible for the dynamic resort. It covers the basics, like brand voice and how to use the logo, but also focuses on the Florida style and how to stay true to the vision for the resort’s overall feel.
We created an experience for Evermore's guests from the booking process to checkout. This includes collaboration on the architecture, products, amenities, and other aspects of the resort.
Guests will be completely immersed in the story of Evermore. While there is one main brand, we’re also developing narratives, concepts, and sub-brands for the different programs and areas such as the Crystal Lagoon, bars, restaurants, amenities, a kids’ zone, and more.
We designed and developed Evermore’s microsite, which launched in early 2021 with Dart Interest’s announcement of the project. The future of our partnership with Evermore includes us designing and developing their full website with industry-first booking features, executing the brand in print and physical spaces, marketing, completing on-site projects, and continuing to brand their other programs and amenities.