Purple, Rock, Scissors Wins Six ADDY® Awards, including Best of Show

If you know anything about the American Advertising Federation’s ADDY^® awards, you know it’s the industry’s largest competition attracting nearly 35,000 entries every year. So taking away six awards this year, including the highly coveted Best of Show, is news we just had to share.

Here’s a look at some of PRPL’s most celebrated wins.

Rick and Morty: Wormageddon 

In preparation for the season six premiere of Rick and Morty on Adult Swim, PRPL designed a real-time, mobile-first interface that invited users to solve clues leading them to 14 unique and immersive installations hidden around the world. This digital campaign won two Golds in Best of Online & Interactive and Innovative Use of Tech categories, as well as Best of Show.

LEGO® Harry Potter: The Mirror of Erised

PRPL created an augmented reality (AR) experience for a LEGO® Harry Potter attraction that allowed visitors to make a LEGO Minifigure, have that figure reflect their movements on a custom-built screen, and cast spells from the Harry Potter movies using voice recognition technology. This experiential attraction won Gold in Innovative Use of Technology.

LiveTrends  

PRPL built a beautifully designed interface for LiveTrends, merging four existing websites into one hub for all things plant decor. The e-commerce shop is integrated with WooCommerce, Authorize.Net, SAP, and Bizweaver and now allows visitors to browse or shop all LiveTrends, Urban Jungle, or BeYou products within a single online retail experience.

This website won Silver in the Website (Consumer) category.

“We are extremely proud to have produced award-winning work that stands out among the best in the business,” said PRPL CEO & Founder, Bobby Jones. “Of course, none of this would have been possible without the trust and support of our amazing clients, who continually challenge us to reach new heights.”

We’re honored to be recognized for the important—and fun—work we do for our clients daily, and even more excited to see where this year takes us.